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Infobip Named IDC MarketScape Leader in CPaaS for Second Time

May 29, 2023

Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC

Infobip, a global cloud communications platform, has once again been acknowledged as a leader in the IDC MarketScape Worldwide Communications Platform as a Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023). This marks the second consecutive time that Infobip has received this recognition in the market report.

According to IDC MarketScape, Infobip stands out for its ability to meet the demands of organizations seeking global scale and localized support. The company offers a comprehensive range of services, encompassing telco and enterprise requirements. These include carrier-grade services, CPaaS solutions, highly customizable SaaS services, and dedicated support.

Consider Infobip if your company prioritizes global reach and regional assistance, as highlighted by IDC MarketScape. With their extensive portfolio, Infobip caters to a wide range of communication needs, delivering robust solutions and tailored support.

Adrian Benić, Chief Product Officer at Infobip, said: “We are pleased to have been named a Leader in CPaaS once again by the IDC MarketScape. A real and tangible result of our efforts to strengthen our position in the CPaaS market is the official launching of CPaaS X in May 2023, during Shift Miami – the Infobip global developer conference. The CPaaS X solution offered by the company is the next evolution of the Infobip CPaaS API stack, brimming with enhanced tools for developers. Companies can pick and choose the APIs they need and implement them into their applications and workflows quickly. The APIs are designed to be flexible, and they come with support from the Infobip technology team, so developers can access assistance with connecting all of their crucial applications and communication resources.”

Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC, said: “Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering – an imperative for network operators delivering global messaging services. It has a unique breadth, depth and one-of-a-kind modularity of its communication platform. As a result of these strengths, and in contrast to its many competitors, Infobip is financially solid, and has grown rapidly in the past two years.”

Communications Platform as a Service (CPaaS) is a cloud-based platform that enables businesses to integrate customized communication capabilities like voice, video, and messaging into applications, business processes or services, by deploying APIs. With CPaaS, businesses can easily expand the capabilities of their existing applications without having to build any backend infrastructure. Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering, which is an imperative foundation for many network operators to deliver global messaging services.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Infobip to Power Expresso Senegal Customer Communication with Whatsapp

August 6, 2021

Infobip, the global leader in business communications services has announced that it will provide WhatsApp customer communication services and its Conversations CPaaS-based contact center solution to leading Senegal mobile operator Expresso. This comes against the backdrop of mobile operators increasing adoption of cloud-based customer communication solutions, in no small part driven by the COVID-19 pandemic which stressed the need to make remote services available to subscribers. As one of the most popular messaging apps in the world, WhatsApp is widely used to connect brands and mobile users, and Infobip has been a launch partner of WhatsApp business messaging.

Combining WhatsApp with Infobip in-house developed Conversations cloud contact center solution gives Expresso Senegal a powerful tool to manage customer communications and multiple use cases, from technical support to sales and loyalty programs. Using Conversations means less strain on Expresso customer agents and streamlined internal processes for improved communication and ultimately, a better customer experience.

“We’re delighted to partner with Expresso Senegal and provide them with the latest trend in customer communication. This is well beyond just a trend, this is a momentous change in the way businesses engage with their customers, and we are certain Expresso will see an immediate improvement and increased customer satisfaction”, says Mirza Bukva, Regional Director of Telecom Partnerships, Infobip Francophone Africa.

“At Expresso Sénégal, Innovation, Creativity, and Digital are embedded in all we do. Our leadership in introducing new and modern trends in technology and digitalization is unquestionable. This momentous change allowed us to have a good control of the management of customer relations on the most used digital channels, especially to optimize the operating costs related to the contact center and improve Customer satisfaction. In all communications and through all touchpoints, we can assure customers of Expresso’s dedication to living up to its expectations of excellence”, says Assane Diop, Digital customer experience Manager, Expresso Sénégal.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Infobip to Acquire OpenMarket in $300 Million Deal

November 23, 2020

Infobip has announced that it has entered into a definitive agreement with Amdocs to acquire OpenMarket – a mobile messaging solutions company – in a deal worth approximately $300 million. The transaction is expected to close following regulatory approvals. Infobip has announced that it has entered into a definitive agreement to acquire OpenMarket in a deal worth approximately $300 million.

According to Infobip, this acquisition brings together complementary regional footprints, merging OpenMarket’s scale in the US with Infobip’s strengths outside the US to process “more than 14 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe”.

“This transaction marks a significant leap forward in our journey towards exponential growth,” says Silvio Kutic, CEO of Infobip. “Combined, Infobip and OpenMarket have some 10,000 customers, including many of the world’s leading enterprises. We will now be better able to meet the customers’ needs in every region, with best-in-class direct connectivity to more than 650 mobile operators and a best-in-class combined portfolio of cloud-based messaging and SaaS offerings.”

Kutic adds, “I’m thrilled that the OpenMarket team will become part of our Infobip family: they’ve built a great and rapidly-growing business, but we also know we all share a common vision and values. It’s a truly exciting time for us all in both companies – and, as we say at Infobip, “we are just starting”.”

The transaction comes just three months after the closing of Infobip’s first institutional investment from One Equity Partners, a private equity firm.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry