Jobberman and USAID eTrade Alliance Profiles Behavior Patterns of 25,000 Young Nigerians

CEO OF Jobberman Nigeria Rolake Rosiji

Sub-Saharan Africa single largest job placement website has announced that it has entered a partnership with the United States Agency for International Development (USAID) funded Alliance for eTrade Development II (eTrade Alliance) to help drive the development of Nigeria’s thriving e-commerce industry. The #FindyourdigitalSuperpower campaign is set to conduct behavioral profiling on 25,000 young people aged 18-35 and 1,000 employees in the formal and informal e-commerce sector.

CEO OF Jobberman Nigeria Rolake Rosiji
CEO OF Jobberman Nigeria Rolake Rosiji

The Program according to Jobberman is to determine how to maximize the unique behavioral traits and skills required boosting the booming digital space. To this end, Jobberman will pilot technology on its platform that is designed to profile four categories of individuals in the e-commerce sector, in order to help large structured organizations and informal businesses optimize their talent.

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Adding that the key indicators of these behavioral profiles will determine team developmental opportunities and gaps, understanding of team dynamics, adapted hiring processes for improved workplace productivity and discovering hidden talents within existing employees. The goal is to create an industry of streamlined successful roles that can be matched against the profiles established in the behavioral analysis.

E-commerce spending in Nigeria is set to reach US$6.1m by the end of 2021 and as more consumers navigate to online shopping due to the pandemic, spending is projected to hit US$9.5m in revenues by 2025. The fast-growing youth population, which makes up half of the country’s total population, is expected to power the digital marketplace with close to two million joining the labor force per year. The Jobberman and the USAID eTrade Alliance partnership is geared to ready the labor market for such growth by identifying strengths and developmental opportunities within the sector, providing the benchmark and supporting resources to allow its potential to be realized.

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The CEO OF Jobberman Nigeria Rolake Rosiji says “We are excited to be collaborating with the eTrade Alliance on this timely campaign which is very much in line with our initiatives to advance the digital landscape of Nigeria.

The emerging e-commerce industry sums up the entrepreneurial energy of Nigerians, which this campaign will build on; by using our innovative technology to transform businesses from a talent perspective. We are looking forward to seeing the results from the behavioral profiling exercise, which will help to enhance business transformation, especially for digital SMEs.”

eTrade Alliance Project Director Anne Szender echoed Ms. Rosiji’s sentiments stating, “the USAID eTrade Alliance is excited by this opportunity to leverage the skills and expertise of our Alliance partner Jobberman to improve labor market matching in the fast growing digital commerce sector.

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Through this innovative pilot we will gain insight into the key traits and skills that are critical for workers in the digital commerce space; information which can inform the design of future workforce development and job matching programs, creating long-term economic impacts for job seekers, SMEs, and their communities.”

ROAM Africa’s Director of Partnerships, Impact Projects Reshma Bharmal Shariff added. “I am very excited for the launch of the “Find Your Digital Super Power” project. This initiative will provide participants a competitive edge to attain their aspirations in this digital economy.  

Our aim at Roam Africa is to “connect Africans to opportunities” and our partnership with eTrade Alliance for this campaign epitomizes our value of being an impact partner in the economic development of the markets we operate in.”

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With over a decade in the recruitment business, Jobberman has used its platform to develop job seeker skill sets and identify gaps in the labor market. The partnership with the USAID eTrade Alliance reinforces Jobberman’s efforts to empower individuals across Nigeria with the training and skills they need to succeed.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

TALKING TALENT: HR Experts in Nigeria discuss how to future-proof their business and discover the one thing they desperately need

TALKING TALENT

The cost of a bad hire or exit is on average three times the annual salary of that position, once all bottom-line costs are included in calculations. This is an outrageous cost and one of the reasons HR leaders have to ensure that their companies must hire the right fit and effectively plan for succession, at all levels. One pioneering HR consulting company is trailblazing the course to help Nigerian companies achieve this.

On Tuesday, July 30th, 2019, over 50 HR Experts and Top Business professionals gathered at the Radisson Blu Hotel in Lagos Nigeria to discuss human resource management strategies that help organizations plan for the right hire, identify, develop and retain top-performing talent and position teams for seamless succession.

This event, ‘Talking Talent’, is the maiden edition of a series of HR workshops planned to take place across different countries in Africa and is the brainchild of The African Talent Company (TATC), a Pan-African recruitment firm offering ‘Fit-For-Purpose’ HR solutions across Talent Acquisition, HR Technology, Data Analysis, and Consultancy.

TALKING TALENT

Senior HR professionals from a wide range of top companies and industries, such as Nigerian Breweries, Mondelez, Rand Merchant Bank, Rossetti Pivot, were in attendance as speakers, panelists, and workshop participants.

There were presentations and panel discussions, however, the key activity that struck a chord with the participants was the break-away sessions to deep dive on three key HR pain points: ‘Hiring Right’, ‘Managing Talent’ and ‘Succession Planning’. These one-on-one sessions were respectively led by three talent Gurus: Heather O’Shea – Managing Partner, TATC; Martin Sutherland – Global Director, PeopleTree Group and Brett Mulder – COO, PeopleTree Group.

One insight that stood out, was the fact that succession planning was not commonly practiced at Nigerian companies and that implies that teams do not have the required bench strength and had to be reset whenever top performers leave.

It was quite a revelation as HR leaders at the workshop said they faced challenges which varied from the lack of support from team members who refused to mentor designated successors, to HR teams who did not know how to design and implement a succession plan.

Brett Mulder, who led the breakout group on Succession planning, said, “Succession planning is a risk management strategy to ensure leadership continuity, preserve institutional knowledge and, in most cases, develop talent from within the organisation.

Gaining commitment from the executive and creating a structured roadmap to guide your investment in time, is critical in implementing a plan that ensures successors actually succeed.

Identify key roles for succession, adopt an evidence-based approach to assessing readiness, identify pools of talent that could potentially fill these roles and finally develop employees to be ready for advancement into key roles.”

Heather O’Shea, who focused on hiring right, also said, “Top companies all struggle with getting their workforce planning correct, not knowing when to ‘Buy, Borrow, Build or Bind’ the skill. This can be very costly, from a time, money and emotional perspective and we want to make it easy for HR leaders to understand how to choose the right strategy”. To facilitate this learning, participants were given a free workforce planning template and a demonstration on how to use this template at their respective companies.

During the panel discussion, chaired by Jobberman CEO, Hilda Kragha, she mentioned, “When you find good people, as an organization, you need to make your value proposition interesting for them at every stage of their journey with you, so they are motivated to deliver more, for longer”.

The panel was discussing ‘How to identify top performers and how to retain them’ and had Martin Sutherland on the panel, who also said, “Personalising employee engagement is important, anonymous surveys don’t help you tailor custom retention actions for high-value individuals.”

In engagements with TATC clients in 2019, they asked: “How do I future-proof my business to ensure I have the right skills to continue to grow well past 2020?”.

This was the key pain point, and to address this, TATC decided to not hold “‘another conference”‘ but rather to have a workshop, where TATC could share insights and offer their talent specialists who could bring their expertise to share with clients.

Delegates were offered the opportunity to have one-on-one sessions to speak about their challenges because TATC wanted to offer the expertise to clients in an open, yet intimate forum.

The results were intriguing, as key insights around the challenges HR leaders face in succession planning and workforce planning were discovered and discussed. This is a high-impact workshop series that will occur regularly across the different markets that TATC operate.

 

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry.

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