The Public Relations and Communications Association (PRCA) Africa has launched its inaugural study examining the state of the PR and communications industry in Africa.  The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including perceptions of PR in business, ethics, talent, and the pandemic’s impact.

The survey comes on the eve of PRCA Africa celebrating its one year anniversary. Since launching, the world’s largest professional PR association has expanded its presence across the continent with members joining from agencies, in-house teams, and as freelancers.

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The survey takes a few minutes to complete and all responses will remain anonymous. 

Speaking on the development, PRCA Africa Chair Jordan Rittenberry said that “The State of the African PR Landscape report will greatly benefit PR and communications professionals in Africa. What we do know is that we’re in one of the most exciting and vibrant parts of the world for PR and communications. But where are the opportunities for growth? And what ethical challenges do we still need to confront? This is an opportunity for us to gather in-depth analysis on how the industry is really tracking and to inform PRCA Africa’s policy priorities for this year and beyond.”

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Reacting, Reputation Matters Managing Director Regine le Roux said that “Prioritising public relations and finding ways to secure a seat around the boardroom table has always been of keen interest to us. With this research the PR industry will be able to learn from each other and find ways to grow together. There is so much knowledge and lessons to be shared with each other across the continent.”

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry