The 2nd season of the show “Who Will Invest In My Project?” has launched in Morocco. After the success of the 1st edition, 2M, in partnership with inwi, is launching the call for applications for the second season of the techshow.

Until August 31, entrepreneurs wishing to offer better prospects for their projects, can submit their applications on www.quivainvestirdansmonprojet.ma. 

The objective is to encourage the participation of the greatest number of entrepreneurs and to grant larger amounts of investment to startups with innovative and promising projects, according to the initiators.

Here Is What You Need To Know

• In the first edition, 24 startups from various regions of Morocco came to defend their proposals in order to persuade investors and raise funding to help their businesses expand. Agriculture, health, education, commerce, real estate, transportation, catering, crafts, textiles, services, energy, and security are among the industries represented by these firms.

• At the end of the first edition, 14 startups had raised roughly 10 million dirhams ($1.1 million) from Business Angels and the Caisse Centrale de Garantie through honorary loans. One startup in particular was able to get orders worth 600,000 dirhams for its products.

• Eleven Moroccan business angels collectively invested roughly MAD 5 million in the participating firms.
• At the end of each episode, six angel investors, including Mohamed Horani, President of HPS, Rachid Yazami, Inventor of the Lithium Battery, Amine Zarouk, President of APEBI, Hicham Serghini, General Director of CCG, Dounia Taarji, President of the Hassan II Fund, and Hicham El Habti, President of UMP6, lent their support to young entrepreneurs.

• The recorded conversations between these funders and the entrepreneurs helped to stimulate a genuine sense of “give-back.”
• The event had an unmistakable impact on young project leaders, providing them with financing, exposure due to extensive media coverage, and finally, the presence of investors and seasoned advisers at their round table.

“Beyond a television program, it is a new model of thought that is taking hold in our country. “Who wants to invest in my project? Special Startup ”is not a competition between entrepreneurs to win a check, but rather a concrete funding opportunity for each startup, with the field support that Business Angels, themselves successful entrepreneurs, have to pass on to them,” said Mehdi Alaoui, CEO and founder of LaStartupFactory, a company which would then proceed to assist successful startups in this edition to implement their projects

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“Today, the first season of this techshow is coming to an end, but the program continues through the support of entrepreneurs by LaStartupFactory for the realization of their fundraising and the acceleration of their projects,” he said.

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• The success of the show “Who will invest in my project? Special Startup” was made possible thanks to the support from several leading national partners, including the Digital Development Agency, the Caisse Centrale de Garantie, LYDEC, HPS, Technopark and even APEBI.

• During the first edition, 18 support structures were invited to nominate their partner businesses, and only mature startups with the approval and recommendation of an ecosystem member were eligible to apply.
  The startup evaluation and selection panel was made up of individuals who were not affiliated with the company.

• Support for the 24 startups in all phases of the program was provided by LaStartupFactory as an expert actor in the innovation, digital and startup ecosystem. The program was co-produced by Smart Studio in its capacity as audiovisual producer.

• The popular success of the show on TV and on the digital platforms of 2M and inwi testiLaStartupFactory, as an expert actor in the innovation, digital, and startup ecosystem, offered support to the 24 startups throughout the program. Smart Studio, in its capacity as an audiovisual producer, co-produced the show.

• LaStartupFactory, as an expert actor in the innovation, digital, and startup ecosystem, offered support to the 24 startups throughout the program. Smart Studio, in its capacity as an audiovisual producer, co-produced the show.
  The show’s popularity on television and on the internet platforms of 2M and inwi attests to Moroccans’ rising interest in business and the startup world.

A Look At “Who Wants To Invest In My Project?” Show

The purpose of the presentation is to provide you an opportunity to sell your business, get funding, and learn from successful entrepreneurs. It is similar to the popular American and Japanese shows “Shark Tank” and “Money Tigers,” which concentrate around conversations between candidates and investors.

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Candidates will benefit from investments from the Central Guarantee Fund (CCG), support from the Digital Development Agency (ADD), and the Federation Moroccan Information Technology, Telecommunications, and Offshoring, in addition to mentoring and access to professional networks of major entrepreneurs (APEBI).

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Investment Through New Reality TV Show For Moroccan Startups Increases To $800k

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer