LNKO, an ecommerce business focusing in stylish eyewear, has received a 3 million Dirham ($335k) investment from CDG Invest. The winner of the 212Founders program’s second promotion can now enter the program’s acceleration phase thanks to this financing. This seed capital will help LNKO to advance from the seed phase to the acceleration phase, allowing the startup to accelerate its growth in the MENA region, beginning with the United Arab Emirates, a market that is ten times larger than the Moroccan market. 

This phase will also contribute to the creation of clean technology tools, as well as an ambitious recruitment plan, as well as enhancing national and international e-commerce experience.

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Why The Investor Invested

LNKO has benefited from close support as part of the 212Founders initiative, which was established in 2019 by CDG Invest with the goal of helping in the establishment and growth of startups in Morocco.

“We are happy to be a part of LNKO’s expansion. In a short amount of time, the startup was able to produce excellent results. It has become the first Moroccan site for the sale of online glasses in less than a year, with more than 10,000 clients, and we plan to support it in realizing its regional objectives with this funding,” Youssef Mamou, Director of the 212Founders program, said. 

In addition to this investment, CDG Invest has previously made eight investments for the benefit of startups in the first promotion of the 212Founders program as part of its aim to support entrepreneurship and the upscaling of the Moroccan economy.

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A Look At What LNKO Does

Founded by Maha Bennani in 2020, LNKO is a D2C (direct-to-consumer) eyewear company that specializes in fashionable eyewear. The brand offers excellent glasses and glasses at 550 dhs ($62) by eliminating intermediaries from the sales channel.

LNKO ecommerce LNKO ecommerce

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer