Amitruck, Kenyan Logistics Startup Raise Fund for African Expansion

As part of efforts aimed at expanding its operations across Africa, the Kenya-based digital trucking logistics startup Amitruck raised a US$4 million seed funding for that purpose. Amitruck was launched in 2019, as a trucking logistics marketplace that seeks to bring trust, transparency and efficiency to transport. The startup’s platform connects transporters directly with cargo owners via its web or mobile application, avoiding middlemen. Transporters bid for work on the platform, ensuring competitive prices, while cargo owners have convenient access to a range of competitive offers and can choose a transporter based on price, rating and experience. 

Amitruck’s CEO and founder Mark Mwangi
Amitruck’s CEO and founder Mark Mwangi

The startup, which raised a pre-seed round a year ago, has banked a US$4 million seed round to help it expand across Africa and expand its team across key functions, including sales, engineering, and customer success. 

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The fundraising was led by Better Tomorrow Ventures (BTV), a San Francisco-based venture capital firm that targets early-stage startups. Also in the round were supply chain and mobility venture capital Dynamo Ventures, Rackhouse Ventures, Flexport, Knuru Capital, Launch Africa Ventures, Uncovered Fund, and several strategic angel investors.

“We are thrilled about the positive response that Amitruck has received from cargo owners and transporters alike. Transport touches on almost every sector of the African economy and is crucial to its development; we are excited to be part of that journey. Thanks to the support from our investors, we look forward to expanding our footprint across Africa and bringing more carriers and shippers to our marketplace,” said Amitruck’s CEO and founder Mark Mwangi. 

BTV’s general partner Jake Gibson said Amitruck was selected for investment due to its high level of innovation and a growing need for its services. 

Read also French Telecoms Firm Orange Backs Senegalese Logistics Startup PAPS In $4.5M Funding Round

“As an investor in unicorn CloudTrucks here in the US, we have in-depth knowledge of the operational and financial requirements from truckers. While the trucking and logistic business in Africa has grown tremendously over the years, the pace of innovation particularly in its administration has been slow. Amitruck’s solution is ideal for bringing the industry into the 21st century.” he said. 

Amitruck’s database consists of over 8,000 vehicles, which have in just over two years completed almost 100,000 deliveries for more than 300 corporate clients. Consequently, its revenue grew 1,000 percent in 2021. The startup is now eyeing market dominance in the Africa trucking and logistics market, which accounts for almost 80 per cent of transported goods.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

One-year-old Kenyan Logistics Startup Amitruck Secures Funding From GreenTec Capital

Mark Mwangi, chief executive officer (CEO) of Amitruck

Barely a year it was founded, a logistics startup based in Kenya Amitruck has secured an undisclosed amount of funding from GreenTec Capital to boost its growth plans.

“With a presence in Germany and in Africa, GreenTec is an ideal partner as we continue to scale our business,” said Mark Mwangi, chief executive officer (CEO) of Amitruck. “We’re excited to have a partner on board that provides vast strategic experience in our market.”

Mark Mwangi, chief executive officer (CEO) of Amitruck
Mark Mwangi, chief executive officer (CEO) of Amitruck

Here Is All You Need To Know

  • The investment from GreenTec Capital is expected to boost Amitruck’s efforts at gaining a foothold in the East African market where the likes of Lori Systems and Sendy (two well-funded logistics startups) are already making headway.
  • GreenTec, which makes small investments in African tech startups but says its real value-add comes from its “company-building” model, has invested in a host of African startups, including Kenyan AI startup SuperFluid Labs, Nigerian logistics startup Parcel-it, Zambian cleantech platform WidEnergy, Moroccan recruitment service KWIKS,Kenyan cleantech startup Ecodudu, and, most recently, Ivory Coast-based waste management startup Coliba.

[For an HD version of this map, please click here)

Why The Investor Invested

Amitruck is believed to have already demonstrated impressive traction while boasting a tightly-knit team prepared to take the company forward. And according to a post on its official website, GreenTec will be working closely with Amitruck to support the company’s growth plans and further scaling.

According to a tweet by GreenTec Capital@GreenTecCapital:

@GreenTecCapital is very happy to announce our investment in @amitrucks an innovative Kenyan logistics platform bringing trust and transparency to the African logistics sector. Read more: https://bit.ly/2JJxC2i

Maxime Bayen, Senior Company Builder at GreenTec said logistics is a significant challenge in Africa and the current crisis is only making this more obvious.

“Amitruck’s solution has the potential to tackle the fragmentation and lack of trust in the sector while enabling capacity growth by increasing driver and truck owner accessibility to the broader market. We are extremely proud to be kicking off this long-term collaboration with Amitruck’s team,” he said.

A Look At What The Startup Does

Founded one year ago (January, 2019) by two brothers Mark and Timothy Mwangi, Amitruck is a vehicle-hailing company which connects traders to trucks, pick-ups, and motorcycles for goods delivery. 

The startup describes itself as “an innovative mobile and web-based trucking logistics platform that brings together cargo owners and transporters for their mutual benefit.”

Amitruck’s solution cuts out expensive middlemen whilst increasing security as all drivers and vehicles are vetted and goods in transit insured. The startup has already seen impressive traction, and has now secured investment from GreenTec Capital to support its growth plans and further scaling.

As of 2019, Amitruck claimed to connect traders to over 500 registered transport service providers who move their goods to different locations, as well as up to 200 fleet owners on the platform.

 

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer.