Nigerian Startups Max.ng and Releaf Group Secure $200k From Harambe Entrepreneur Alliance

Two Nigerian startups, bike-hailing startup Metro Africa Express (Max.ng) and agritech venture Releaf Group have both secured $200,000 from newly launched Harambeans Prosperity Fund $1 million fund. Harambe Entrepreneur Alliance launched the fund to support its African portfolio companies affected by the economic challenges of the Covid-19 pandemic.

Harambe Entrepreneur Alliance’s founder Okendo Lewis-Gayle
Harambe Entrepreneur Alliance’s founder Okendo Lewis-Gayle

“One of the challenges of the African entrepreneurial ecosystem is that it is still in its early days,” Lewis-Gayle told TechCabal. “Therefore, we don’t quite have enough investors, enough experienced talent for the different parts of the venture,” Harambe Entrepreneur Alliance’s founder Okendo Lewis-Gayle told TechCabal, an Africa-focused online tech magazine.

Here Is What You Need To Know

  • Harambeans Prosperity Fund is simply a fund for Harambeans, so called if you are referring to some sort of a social club where members pool together or source funds to support members. Harambeans Prosperity Fund usually follows a set of self-made rules in choosing where and whom to invest in. The Alliance is looking to invest up to between $25,000 and $100,000 in startups founded by its members, the Harambeans, from its $1 million coronavirus response fund. The Alliance has since poured some of the fund (about $200k) into two Nigerian startups — mobility and logistics startup Max.ng and agritech startup Releaf Group. 

Investments In Metro Africa Xpress (MAX) and Agritech Startup Releaf Group

Harambe’s first investment came by way of $100,000 in equity funding to Metro Africa Xpress (MAX), the Lagos-based mobility company that has since pivoted to logistics to adapt to the raging economic disruption caused by the coronavirus. Apart from the pivot, MAX.ng seems already traumatised by the recent ban on commercial bike riding in the Nigerian largest city of Lagos, a move that has commercially affected the operations of ambitious bike-hailing startups seeking to help the city solve its lingering transportation problem. Metro African Xpress was co-founded by Adetayo Bamiduro who became a Harambean in 2015.

Read also:https://afrikanheroes.com/2020/06/08/european-bank-provides-100m-for-egypt-s-nbk-to-support-startups-and-businesses/

The second $100,000 went by way of debt funding to Releaf Group, a Nigerian online marketplace that connects buyers and sellers of agribusinesses to customers in Nigeria, and Africa at large. Releaf Group was co-founded by two Harambeans, Emmanuel Udotong and Ikenna Nzewi.

“What we suspect is 70% to 80% of non-VC backed startups could vanish over the next three to six months,” said Okendo Lewis-Gayle, Chairman of Harambe. “What this moment requires us to do is to begin to reimagine our business model [and] repurpose our assets.”

 A Look At Harambe Entrepreneur Alliance

The Alliance was founded in 2008 by Okendo Lewis-Gayle. It supports innovators in developing solutions to problems on the African continent. Lewis-Gayle describes the alliance as an ecosystem that allows founders to learn from each other and grow together. By joining Harambe, he said, members can leverage each other’s experience and network to grow. During this pandemic, the Harambeans organized virtual knowledge transfer sessions on building high performance teams by raising funds and serving customers.

  • Harambe is supported by a number of partners, including the American company Cisco Systems and the Oppenheimer Generations, a foundation of Nicky and Jonathan Oppenheimer in South Africa.
  • Since 2008, Harambean companies have raised more than $ 500 million and created more than 3,000 jobs. Notable investors include TLCom Capital, Google Ventures, YCombinator, Breakthrough Energy Ventures, Chan Zuckerberg Initiative and Alibaba.
  • According to a recent press release, this record of “stellar track” funding by its members has unlocked up to $ 9,000,000 in additional capital for the Harambeans Prosperity Fund.

Want To Join The Alliance? 

Applications are on a continuous basis. 

“With over 3000 applications per year and 30 spots in each class, our competitive selection process enables us to assemble an exceptional cadre of African innovators.

Join us and help us Build Africa’s Future.

Early Admission Deadline: October 31, 2020
Regular Admission Deadline: November 16, 2020,” the startup notes on its website. 

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer.

Nigeria: Ride-Hailing Startup MAX.ng Raises $7M Round To Go Electric 

MAX.ng startup

The competition just got hotter now. Nigerian ride-hailing startup MAX.ng is not taking the recent triumph of its competitor Gokada for granted. The Nigerian motorcycle transit startup has raised a $7 million funding round led by Novastar Ventures, with the participation of Japanese manufacturer Yamaha. This is the 8th largest funding so far in 2019 by any African startup.

MAX.ng startup
 

Here Is The Deal

  • The $7 million new funding came from Novastar Ventures, with the participation of Japanese manufacturer Yamaha.
  • Breakthrough Energy Ventures, Zrosk Investment Management, and Alitheia Capital joined Novastar Ventures and Yamaha in the $7 million round. The new funding takes MAX’s total funding to $9 million.
  • This move by Yamaha is the second in less than a year in an emerging market ride-hail company. 
  • Just last December, the Japanese company invested $150 million in Grab, a Southeast Asian two and four-wheel on-demand transit company.
  • Yamaha’s investment in MAX indicates global interest in Africa’s two-wheel ride-hail space. Overall, the motorcycle taxi market is becoming a significant sub-sector on the continent’s mobility startup landscape.
  • Co-founded in 2015 by MIT Sloan alumni Adetayo Bamiduro and Chinedu Azodah, MAX has completed over 1 million trips and is one of the largest delivery partners in West Africa for Jumia — the e-commerce unicorn that recently listed on the NYSE.
  • Based in Lagos, the startup’s app-based platform coordinates motorcycle taxi and delivery services for individuals and businesses. Six-million of the investment is in Series A capital followed by $1 million in grants.

New Funds, Bold Moves

Things are going to be interesting. MAX.ng is going for a shocker, a history-breaking feat: electric motorcycles, backed by the new funding. This could be a first in Africa’s growing motorcycle ride-hail market, should this happen. The new funding will go into Electric Vehicles development. 

“We’re piloting electric motorcycles in partnership with EV manufacturers and working with grid operators across Nigeria to deploy charging stations,” MAX.ng CFO Guy-Bertrand Njoya said.

MAX has an extended menu for the round, including the company’s payment infrastructure.

“We intend to invest massively in our technology capabilities,”Njoja said.

The startup will also expand to 10 cities in West Africa (starting in Ghana and Ivory Coast) and add new vehicle classes — including watercraft and three-wheeled tuk-tuk taxis.

MAX’s current fleet consists primarily of Yamaha Crux Rev and Indian manufacturer Bajaj’s Pulsar motorcycles.

This Round Of Funding Will Also Fuel Massive Research

Yamaha, the lead investor is looking at connecting the startup to market research and Yamaha’s existing Nigeria operations.

“We want to work with good entrepreneurs in Africa to develop new business in Africa,” Shoji Shiraishi of Yamaha Motor Company’s New Venture Business Development Section told TechCrunch.

“We really want to understand local needs for motorcycles and…to support [MAX] expanding their business,” he said.

He added that Yamaha sells and manufactures motorcycles in Nigeria

The Competition Is On And Is Steaming

Just last month MAX competitor Gokada (also based in Lagos) raised a $5.3 round and announced it would expand in East Africa. Rwanda has motorbike taxi startups SafeMotos and Yegomoto. Uganda-based motorcycle ride-hail company SafeBoda expanded into Kenya in 2018 and recently raised a Series B round, co-led by the venture arms of Germany’s Allianz and Indonesia’s Go-Jek.

On the question of how MAX will compete in a market with more players, co-founder Chinedu Azodoh named diversification and satisfying drivers. 

“We’re a very driver-centric business and at the end of the day the driver is where the business is at,” he said, highlighting the ability of MAX’s platform to deliver market-share to those drivers.

“[Also]Strategic for us is making sure we’re doing the right thing at the right time,” he said, indicating the company has already scaled up and scaled down certain service offerings in response to market needs.

 

“If we find that maybe there’s something else we’re missing out on, we’re happy to jump into that,” Azohdo said.

Also on the big edge, the startup has over others, Azodoh says MAX’s mix of business delivery and personal transit offers an advantage over competitors. He noted that MAX.ng has local developer team and is always looking at new revenue opportunities. 

Electric Motorcycles Powered By Renewable Energy

Max.ng is banking on this, at last as the ultimate winner. 

“The economics are promising and could offer significant value to the drivers and end-users,” MAX CFO Guy-Bertrand Njoya said

Motorcycle transit ventures are vying to digitize a share of Africa’s boda-boda and Okada markets (the name for motorcycle taxis in East and West Africa) — representing a collective revenue pool of $4 billion (now) that’s expected to double by 2021, per a TechSci study.

Uber began offering a two-wheel transit option in East Africa in 2018, around the same time Bolt (previously Taxify) started motorcycle taxi service in Kenya.

With electric motorcycle taxis in African cities powered by renewable energy becoming a reality, a new stage is set for the continent’s current position in the transformation of global mobility.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based Lawyer with special focus on Business Law, Intellectual Property Rights, Entertainment and Technology Law. He is also an award-winning writer. Working for notable organizations so far has exposed him to some of industry best practices in business, finance strategies, law, dispute resolution, and data analytics both in Nigeria and across the world.

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