IFC Invests $20 Million To Help Startups In North Africa — Here Is How It Will Work

Beatrice Maser, IFC’s Regional Director for MENA

The International Finance Corporation (IFC) has announced it is investing up to $20 million (equals 57 million dinars) into a newly independent, institutionalized private equity fund manager, SPE Capital Partners, operating in the Middle East and North Africa to help small and mid-cap companies in the region improve their access to institutional capital and boost growth.

Beatrice Maser, IFC’s Regional Director for MENA
Beatrice Maser, IFC’s Regional Director for MENA

“By backing an experienced fund manager focused on the MENA market, IFC’s support will help signal the continued viability of private equity in the region,” said Beatrice Maser, IFC’s Regional Director for MENA. “Greater access to such financing can help spur private sector development and job creation, which are both still much needed in the region.”

Here Is More You Need To Know

  • The investment is part of IFC’s strategy to partner with selected fund managers in key regions to meet the needs of fast-growing companies, to help mobilize additional institutional capital in high growth sectors and ultimately strengthen capital markets.
  • Lack of risk capital hinders economic growth and thwarts entrepreneurship across MENA. 
  • While private equity has emerged as a critical source of equity financing for smaller cap companies globally, the penetration rate is just 0.02 percent in North Africa, compared to 0.11 percent in emerging markets, according to EMPEA EMPEA, data as of September 2018. data.

How Startups Across North Africa Can Access The New IFC Fund

Startups in North Africa  wishing to access the funding may do so by contacting SPE Capital Partners under the Fund, SPE AIF I.  

SPE Capital Partners will focus mainly on Egypt, Morocco and Tunisia, where access to equity is especially constrained because of macro-economic and political challenges. 

According to Nabil Triki, Managing Partner and CEO of SPE Capital: 

“With IFC’s support, we hope to not only provide growth capital, but also industry and value-creation expertise, which are all currently limited in MENA with focus on North Africa. There is growing demand for such support because businesses are increasingly recognizing the benefits of institutional ownership and professional management.”

Read also: Nigeria-based Startup PalmPay Launches A $260k COVID-19 Support Fund

A Look At IFC

IFC — a sister organisation of the World Bank and member of the World Bank Group — is the largest global development institution focused on the private sector in emerging markets.

It works with more than 2,000 businesses worldwide, using its capital, expertise, and influence to create markets and opportunities where they are needed most.

In fiscal year 2019, it delivered more than $19 billion in long-term financing for developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity.

In FY20, IFC has invested a total of $40.5 million in private equity and venture capital funds to support businesses in MENA.

 

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer.

This Egypt ’s Dating Startup Has Just Been Acquired By America’s Leading Company

Egypt dating

This is a major signal that Muslim-dominated African countries are already adapting to the game of disruption. Sensing profitability in predominantly Muslim countries across the MENA region and Asia, leading American provider of dating-related apps Match Group has managed to expand into the Middle Eastern market by acquiring Egyptian match-making app Harmonica.

Egypt dating

Here Is The Deal

  • This is to be Match Group’s first office in the Middle East, their investment in Harmonica forming part of their most recent ambitious international expansion program.

“As we think about international growth and expansion, there are huge populations of young singles — mostly across Asia and the Middle East — that will be looking for their life partners in the near future, and that are not properly served by Western products,” said Mandy Ginsberg, CEO of Match Group.

  • Harmonica is carefully designed to help Muslim users find suitable life partners, ‘using a scientific, safe, and culturally accepted approach,’ according to its website.
  • Following Match Group’s acquisition deal, Harmonica’s early investors Flat6Labs and 500 Startups have been able to successfully exit the startup.

“This deal marks the first major Flat6Labs exit with significant returns on investment in just over one year,” said Ramez El-Serafy, Flat6Labs CEO.

“From day one we’ve had a great deal of trust in Harmonica’s talented team, and their truly innovative marriage matchmaking application; and now, we’re thrilled that Match Group is sharing the same confidence in moving ahead with this remarkable deal.”

  • Harmonica, which is currently still an Arabic-only app, is to keep its headquarters in Cairo, with Sameh Saleh continuing as CEO. Its small team of 12 full-time employees will join the American company as part of the acquisition, where they intend to develop an English version of the app.

“We’ve already facilitated hundreds of marriages just in Egypt and believe that with Match Group’s vast experience, there are exciting opportunities ahead,” said Sameh Saleh.

About Harmonica

Based in Cairo, the startup was founded back in 2017 by four Egyptian entrepreneurs Sameh Saleh, Tamer Saleh, Aly Khaled, and Shaymaa Ali, who saw a gap in the market for apps that would serve their own community and therefore sought to create an app that could facilitate meaningful and traditionally acceptable relationships.

Not simply geared towards helping people find suitable partners, Harmonica is designed to facilitate successful marriages; the app also comprises a section that allows users to ask marriage-related questions to a team of in-house relationship coaches.

“The Harmonica team is not only smart and innovative, but has built a highly differentiated and technologically impressive product that, although early stage, truly understands the needs of this culture. We believe we’ve found great talent, with local expertise and insights that will help us further succeed in our international expansion strategy,” Ginsberg added.

Match Group’s brand portfolio includes apps such as Tinder, PlentyOfFish, Meetic, OkCupid, OurTime, Pairs, and Hinge, all of which are similarly designed to facilitate meaningful matchmaking for its users. The company is ranked among the world’s top digital companies, according to Forbes.

Global Venture Investment In Dating Startups

Casual dating in Egypt has only recently become a more widely spread practice with dating apps such as Tinder increasingly popular among middle- and upper-class Egyptians in pursuit of different types of acquaintances and relationships. Sexual relationships outside of marriage are traditionally taboo, dating therefore still primarily expected to be geared towards getting engaged. In contemporary Egyptian society, young people have considerably more decision-making power, although marriage generally still involves negotiation among family members.

Keywords:

  1. MENA: MENA is an English-language acronym referring to the Middle East and North Africa region. An alternative term for the same group of countries is WANA (West Asia and North Africa).

 

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based Lawyer with special focus on Business Law, Intellectual Property Rights, Entertainment and Technology Law. He is also an award-winning writer. Working for notable organizations so far has exposed him to some of industry best practices in business, finance strategies, law, dispute resolution, and data analytics both in Nigeria and across the world.

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