Adbot, a South African internet advertising technology startup based in Cape Town, has raised R7 million ($500 000) from Enygma Ventures, a fund committed to promoting female entrepreneurs and founders in Southern and Eastern Africa. 

“Adbot has a really solid product and tech stack so, with this funding, we will focus on growing our user base. We will be reaching out to every small business owner in South Africa as a start, from the braai shack in Gugulethu, to the unique investment company in Sandton. If you have a business, you need Google Ads in order to be found and Adbot is the most cost-effective and efficient way to do this,” Michelle Geere, CEO of Adbot said.

Engyma Ventures’ operating partner, Lelemba Phiri, explains why they opted to sponsor Adbot.

“Adbot’s offering is the first of its kind on the market and having worked with SMEs on the continent for over a decade, we are keenly aware of their challenges, with market access being chief among them. Adbot’s potential in solving this issue for small business owners in Africa is immense and exciting.”

A Look At What Adbot Does

Adbot, which was founded in 2019 by Michelle Geere, automates campaign management for small businesses using cutting-edge machine learning algorithms. Adbot is a low-cost, much-needed solution that allows small businesses to expand their online presence and potentially reach new clients, allowing them to scale their enterprises and contribute to the local economy.

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Adbot not only assists clients in quickly setting up advertising, but the software firm also delivers vital insights and data from the ads that are pushed out to provide feedback and assist them in growing their business. Its services are provided through automation, which allows it to provide them to SME owners without a one-time or monthly price.

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