“Today and from January 1 in Benin, a new telecommunications brand has been born on the African continent. This is Moov Africa. These words were spoken by Omar Nahil, former general manager of Moov Benin. He is now the big boss of Moov Africa. The company has thus gone from Green to Blue.

Moov is the brand of the African subsidiaries of the Maroc Telecom group. It is flanked by 11 companies in Benin, Burkina Faso, Ivory Coast, Gabon, Mali, Mauritania, Niger, Central African Republic, Chad and Togo. All are now federated within Moov Africa and will no longer have a specific identity.

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This rebranding is intended to support Moov’s engagement and efforts with the 10 million customers the company serves every day. It is in line with the vision of the parent company: “Africa on the move”. This resides in the principle of sharing the know-how of the Maroc Telecom group and its capacity for innovation. This for the benefit of the markets in which it operates.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer