Fintech startups in Nigeria continue to attract investments, thanks to big events in the country’s startup ecosystem recently. After seven months in operation, BFREE, a Lagos-based fintech that focuses on improving consumers’ financial health through its tech-enabled credit management solution, has just raised an undisclosed amount of seed round.

Beta Ventures, based in Nigeria, led the seed round, which also included Launch Africa Ventures and GreenHouse Capital.

“We are really excited to have incredibly supportive investors. We are now using this support to scale our product and development team and to pilot the Kenyan market,” Chukwudiebele Enyi, COO of BFREE, said. 

“We are really excited to help grow the first ethical credit management company on the continent. Efficient and user-friendly credit collection is an essential part of the credit value chain. BFREE is essential for the existing credit market, and it opens the door for significant credit deepening in Africa and any other emerging market,” said Ike Eze of Beta Ventures. 

“The team is highly experienced in lending and is now solving a problem that they once faced themselves, which is something that we like a lot in founders,” he added. 

Why The Investors Invested

Bunmi Akinyemiju, Founding Partner of GreenHouse Capital, said:

“Being a specialised fintech fund, we know the challenges around collections first hand. Within a few months, BFREE has been launching product after product and now already achieves 60% of total collections via non-human activities, gradually taking the risk of human liability out of the collections process. They are innovating at a point in the lending value chain that has been broken and long ignored. Their goal is to make collections more efficient and data-driven, and this is the essence of the role of a tech startup.”

Baljinder Sharma of Launch Africa added:

“As a leading pan-African specialist early-stage VC fund focused on venture-building through our global network of over 100 strategic C-suite advisors, mentors and investors, we knew we could add significant value to BFREE in their geographic expansion plans. BFREE is setting its eyes on East Africa next, where we see huge opportunities for their solution and a region where we can help it expand.”

A Look At What The Startup Does

BFREE’s solution aims to incentivize consumers who have fallen behind on their credit repayments to sustainably clear their balances by deploying a combination of self-servicing solutions, communication automation, and human operations, supported by machine learning algorithms that cluster and predict customer behavior. It was established in the summer of 2020 by Chukwudi Enyi, Moses Nmor, and Julian Flosbach. Lenders benefit from higher repayment rates, and borrowers benefit from a better customer experience. Today, the company operates over 300,000 clients for the majority of Nigeria’s leading lenders.

Read also:Ethiopian Fintech Startup ArifPay Gets Backing From Visa

(COO) Chukwudi Enyi described the startup’s journey as follows:

“All of us co-founders used to work in large digital lending fintechs in Nigeria, and collections were always a struggle. On the one hand, you have traditional collections companies that are not very scalable and have little transparency and accountability in their processes. And on the other hand, you have classic call centres that are a bit more scalable but not very effective and still have loopholes for misconduct. So we looked at the collection process to come up with a way to reinvent it from scratch to fix these challenges.”

CPO Moses Nmor, speaking about the startup’s business model, said: 

“No legitimate customer takes out a loan with the intention of not repaying it; however, life does not always play out this way. When you look at the core reasons why customers cannot service their outstanding balances, you will quickly notice that loss of income and direct or indirect health emergencies are among the top reasons for default. We focus all of our product development to assist customers in a state of financial emergency. This is really what motivates us as a team. In the end, there are millions of consumers in personal debt in Africa, and no one is really focusing on helping them get back on their feet. With BFREE, we are changing that.”

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer