Mr. Green Africa, a Kenyan plastics recycling pioneer, has received a substantial round of funding from impact investors and key industry stakeholders to help it develop its business model across Africa.

“We are delighted to bring together and align such diverse groups of partners and investors to join this journey of Mr. Green Africa. It’s a testament to the authenticity of the vision and purpose of what the company and its people stand for,” said Keiran Smith, co-founder and CEO of Mr. Green Africa.

Mr. Green Africa previously secured an unknown amount of money from DOB Equity, a Dutch family-backed East African impact investor, and Global Innovation Fund, in cooperation with Unilever, and has now secured a second round. Water Unite Impact Investment Vehicle, a partnership between Water Unite and Wellers Impact; the BESTSELLER Foundation; AlphaMundi Group; Minderoo; and DOW are new investors, joining DOB Equity and Global Innovation Fund.

The company will be able to capitalize on its achievements and expand its business strategy thanks to this financing. Mr. Green Africa will contribute to a broader circular plastics economy by enhancing the output quality of its recycled plastics to a food-grade standard and greatly boosting capacity.

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A Look At What Mr. Green Africa Does

Mr. Green Africa, a circular recycling company founded by Keiran Smith in 2014, has devised a technology-driven plastics collecting approach that allows waste to be collected at the source, integrating informal waste workers, micro-entrepreneurs, and consumers into a formal value chain.

By utilizing ethically sourced, locally generated Post Consumer Recyclate, the firm works closely with brand owners to achieve their sustainable packaging goals (PCR). Its objective is to transform trash into value in emerging areas, thereby integrating and reinforcing a localized circular economy.

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The company intends to create a new sourcing stream by incorporating consumers of all income levels who are incentivized to deposit plastic waste back into MGA collection systems, as well as expanding the production plant’s capacity to process 15–20,000 MT of plastic waste in the East African region.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer