Fleeti, a Senegal and France-based firm specialised in field operations management and digitization, has announced its entrance into Morocco.

The company, which provides innovative solutions to collect, centralise, and analyse data from field operations (vehicle fleet, machinery and equipment, cold chain, production chain, and so on), is expanding its international reach “to meet the growing demand of its customers in Morocco,” according to a press release from management.

According to Fleeti’s National Manager in Morocco, Omar Alami Idrissi: “Nowadays, a rising number of Moroccan businesses must reduce operational costs while also digitising their field activities. That’s where we come in! “.

read also From Starting In Senegal To Raising Over $1m, The Story Of African Fleet Management Startup, Fleeti

Fleeti, formed in 2020 by Iban Olçomendy and Gabriel Delerue, raised €3 million in seed funding from investors including Newfund, Janngo Capital, PG Dev, and Proparco. Because of recent investments, the startup has already covered 9 countries. This funding will allow it to widen its expansion, namely in Africa, where it has already built a firm position in a critical region, allowing it to continue its worldwide development.

Fleeti has created an artificial intelligence-powered SaaS platform to increase the productivity, safety, and sustainability of its customers’ field operations. It provides various features such as geolocation, fuel consumption analysis, cold chain monitoring, car sharing, operational safety, and equipment maintenance management, which are easily integrated into customers’ daily software thanks to automated data sharing, allowing them to reduce fuel consumption by up to 20% and increase fleet productivity by an average of 15%.

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. 
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard