Shoprite to Invest in Local Tech Startups

Jon Jacobson, co-founder and CEO of Omnisient

The South African based Shoprite Group has made good its plans to start investing in local tech startups with the second minority investment in a South African tech start-up this year.

In the most recent transaction, the retailer is among a group of companies, led by Buffet Investments and KLT, in an undisclosed expansion round in Omnisient, Africa’s first privacy-preserving data collaboration platform provider. 

“We are excited by local start-ups that are creating value for our customers and partner businesses, whilst having privacy at the core of their offering,” says Neil Schreuder, Chief of Strategy & Innovation at ShopriteX, the Group’s data and customer technology unit that has been working with Omnisient for the past year.

Jon Jacobson, co-founder and CEO of Omnisient
Jon Jacobson, co-founder and CEO of Omnisient

“As a data-rich organisation, this investment will enable us to deepen our knowledge and understanding of our customers and their needs so that we can continue to expand on the relevant services we offer them.”

Read also : British International Investment Launches in South Africa to Accelerate Clean Energy Investments

Omnisient enables businesses to use consumption data in a secure, compliant and risk-free manner to create new revenue streams. Thanks to their bank-grade encryption technology, customers’ data is anonymised and protected at all times. Personally identifiable information is also never shared. 

The Group is increasingly looking at partnerships in their ecosystem with innovative small businesses. Aiming at the vast number of unbanked customers throughout Africa, Shoprite recently became the first South African retailer to launch a fully-fledged transactional bank account as part of its Money Market offering.

In partnership with Omnisient, Shoprite will be able to use customer data to better understand and identify opportunities to create more value and improve financial inclusion for its customers. 

“The decision to invest in Omnisient is the result of a considered effort to invest, partner and collaborate with start-ups as we continue to create a smarter Shoprite while remaining resolute in our commitment to be Africa’s most accessible and affordable retailer,” says Schreuder.

Apart from Buffet Investments and KLT, Shoprite joined follow-on investors One5, ENL and early shareholders Investec and Nedbank in their investment in Omnisient. 

Read also : Ethiopia Is Set To Welcome Foreign Fintech Firms As New Law Progresses In Parliament

“This round of investment will be used to support our continued geographic expansion, as well as the ongoing development of our platform into the world’s leading source of consumer intelligence that fully complies with global consumer privacy regulations,” says Jon Jacobson, co-founder and CEO of Omnisient.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

South African Data Security Startup Omnisient Secures $1.4m Funding

Omnisient, a Cape Town-based start-up that specialises in safe data-sharing for enterprises, has raised $1.4 million (R19 million), as it strives to extend its global reach. This represents the second round of funding for the start-up, following receiving pre-Series A funding from a trio of investors — Nedbank, Investec and Compass Venture Capital — last March.

Omnisient chief revenue officer Anton Grutzmacher.
Omnisient chief revenue officer Anton Grutzmacher.

Investors who participated in the latest funding round are Technova, Grand Bay Ventures, Tahseen Consulting and Kepple Africa Ventures

“The data economy is at the heart of the digital transformation that many of our customers embraced a couple of years back and this has been accelerated by the global pandemic. We see a huge and largely unaddressed market opportunity,” says CEO Jon Jacobson.

The funds will be used to grow Omnisient’s workforce, accelerate product development, and expand internationally, according to the company. The startup’s international expansion focus is on the US, UK and the Middle East. 

Read also:South African VC Firm Leads $2.3m Investment In Nigerian Health-tech Startup MDaaS Global

Why The Investors Invested

“Omnisient is a company with the potential to disrupt a global market. They have assembled a world-class team and are building a unique transformational data exchange and collaboration product,” notes Grand Bay Ventures’ Shane Rogel. “We are excited about the opportunity, in both South Africa and abroad, and have the utmost confidence in the team and their ability to deliver on their vision.”

A Look At What The Startup

Founded in 2014 by Job Jacobson, Omnisient enables businesses to innovate and grow profitability though data sharing. A team of data experts, including data scientists and engineers, built Omnisient’s secure data collaboration platform. The company’s patented technology allows businesses to cooperate with other businesses to overlay shared, de-identified customer assets without revealing personal information. It’s seen as a viable answer in a market that’s eager for data but concerned about compliance.

Read also:Nigeria’s Terragon Verified as Leader in Data and Marketing Technology

“Companies are increasingly sophisticated in how they approach customer insights,” notes Omnisient chief revenue officer Anton Grutzmacher. “They are also aware of the concerns that come with the use of this information and the need for compliance with global data privacy regulations, such as the GDPR and POPIA.”

According to Gartner statistics, firms that support data sharing are more likely to beat their counterparts on most business value metrics, which is something that companies all over the world want to achieve.

“With the Omnisient platform, companies can enable collaborative marketing opportunities, launch new ventures and redefine customer metrics without impacting on privacy or compliance mandates,” he concludes

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer

South Africa’s Data-sharing Startup Omnisient Secures Pre-Series A Funding

Jon Jacobson, chief executive and technology officer

South African secure data-sharing startup Omnisient has raised an undisclosed amount of pre-Series A funding to help it serve a rapidly growing market.

Jon Jacobson, chief executive and technology officer
Jon Jacobson, chief executive and technology officer

With rigorous new data privacy regulations coming into effect, businesses across sectors have to put secure data sharing systems and infrastructure in place,” said Jon Jacobson, chief executive and technology officer at Omnisient. “Savvy business leaders are quickly recognising the imperative to act now, and are looking to integrate world-class technology that simultaneously drives growth through data monetisation.”

Here Is All You Need To Know

  • A Cape Town-based Privacy-by-Design startup, Omnisient specialises in secure data-sharing for businesses. The startup’s intersect.ai platform enables businesses to unlock the benefits of data collaboration while protecting customers’ data privacy and intellectual property.
  • Since launch, the platform has gained major traction amongst South African businesses, including leading banks, insurers and retailers, and Omnisient is now plotting growth after landing pre-Series A funding from Nedbank CIB, Investec and Compass Venture Capital.
  • With South Africa’s information regulator pushing for the remaining provisions of the Protection of Personal Information Act (POPIA) to be finalised and to come into effect by April 1 this year, after which companies will have 12 months to get their systems and processes in place to comply with the Act, there is an opportunity for platforms like Omnisient’s to play a role here.

Why The Investors Invested

  • Janade Du Plessis, head of alternative investments and venture capital at Nedbank, said Nedbank CIB was at the forefront of investing in disruptive technologies that make a meaningful difference to people’s lives, including data privacy initiatives.

“Our investment in Omnisient will support the company’s scaling of their team to capitalise on their first-mover-advantage in Africa. We are confident that the intersect.ai platform will be beneficial to our corporate clients that are looking to monetise their data or improve unique client value propositions, in a safe and compliant way,” she said.

“Our strategy is to invest in and enable the growth of established, reputable entrepreneurs,” said Akash Maharaj, of Investec Emerging Companies, an equity mandate, which forms part of Investec Private Capital.

“Our investment in Omnisient is informed by the strength of the team and the innovation we believe they will bring to the tech ecosystem and the increasingly important field of data protection and privacy. More importantly, our partnership seeks to leverage Investec Private Capital’s expertise and experience to empower Omnisient’s team in unlocking the potential of their unique vision.”

 

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer.
He could be contacted at udohrapulu@gmail.com