Rogers is actively pursuing its gradual internationalisation strategy in promising markets abroad, with a particular focus on Africa 

Kenya, Rwanda, South Africa, India… Rogers Group (https://www.Rogers.mu) has, over the years, expanded its reach beyond Mauritius, into the region and internationally. For the Mauritian-born Group, with offices in 14 countries, growth opportunities often go hand in hand with strengthening its existing operations in countries with high growth potential and exploring new territories to expand its presence in strategic markets. The most recent endeavour was carried out by Velogic, one of Rogers’ subsidiaries in the logistics segment, through the acquisition of Rongai Workshop & Transport Ltd, a road transport company in Kenya. With the upcoming opening of a branch of Rogers Capital – Technology (the Finance & Technology segment) in Rwanda, as well as the representation of two new airlines (TAAG Angolan Airlines in South Africa and Vistara in Mauritius) by Rogers Aviation (the Travel segment), Rogers is actively pursuing its gradual internationalisation strategy in promising markets abroad, with a particular focus on Africa.

For companies like Rogers, which are listed on the Official Market of the Stock Exchange of Mauritius (SEM), the pursuit of international growth opportunities is a key lever for increasing their presence in markets with high potential. In this context, the Group’s international development strategy is particularly relevant, with the recent acquisition of Rongai Workshop & Transport Ltd in Kenya, a promising market for the logistics sector. This acquisition will enable Velogic, Rogers’ logistics arm, to expand its geographical footprint on the African continent, benefiting from the growth prospects that this promising market offers.

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In addition, the imminent opening of a branch of Rogers Capital – Technology (the Finance & Technology segment) in Rwanda demonstrates Rogers’ commitment to positioning itself in emerging markets in Africa, where economic growth is strong. This strategic location will allow Rogers to strengthen its regional presence by offering innovative solutions adapted to local needs. At the same time, the representation of two new airlines, TAAG from Angola and Vistara from India, allows Rogers Aviation (the Travel segment) to broaden its reach in booming international markets, and in Mauritius.

“With a presence in 14 countries, our strategy is to identify growth opportunities to strengthen our activities in those countries,” says Philippe Espitalier-Noël, Chief Executive Officer (CEO) of the Rogers Group. “The acquisition of Rongai Workshop & Transport Ltd in Kenya, the representation of Vistara, and the upcoming opening of a branch of Rogers Capital Technology in Rwanda are concrete examples of our commitment to positioning ourselves in these emerging high-growth markets by offering cutting-edge solutions meeting local and international needs,” adds the CEO.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry