Rabawa - Afrikan Heroes

The Social Platform Rabawa Raises Funding to Scale Operations

May 9, 2021

Nigerian social and video commerce platform Rabawa has raised US$163,000 in funding to help it scale its operations. Rabawa was established in 2021 to create a platform that allows resellers to leverage social media for curating, promoting, and selling products from manufacturers and distributors to end-users. It gives resellers access to a virtual shop and thousands of products from trusted suppliers.

Olayinka Akinkunmi, Rabawa’s chief operating officer (COO) — Olayinka Akinkunmi, chief operating officer (COO) at Rabawa

With over 5,000 resellers and 1,000 suppliers are currently registered on the platform, and the startup now plans to scale even more quickly after raising funding from US-based VC firm Aptive Capital.

The US$163,000 in capital will be utilised to boost Rabawa in its aim of becoming a key player in Africa’s e-commerce space by utilising social and video commerce.

“With the pace at which Rabawa has grown within one month in Nigeria, we will be able to deploy social and video commerce to other African markets,” said Olayinka Akinkunmi, the company’s chief operating officer (COO).

Aptive Capital managing partner Paul Brandon Gilpin said his company wanted to identify impressive talents and business models.

“We are very impressed with Rabawa’s deep knowledge of the market and their planned approach to solve the challenges of unemployment, poor product availability, high cost of logistics, access to market issues, and poverty across Africa,” he said.

Aptive Capital has so far invested in eight African startups, including in the likes of OneKiosk, SkyfireDigital, MimiMoney, Statesman, and Slabdeck.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Rwanda’s Rabawa Inc Launches Africa’s First Social Commerce Platform on Unemployment

March 20, 2021

Rwanda’s first social commerce platform in Africa to reduce the rate of unemployment on the continent Rabawa established with the objective to support African entrepreneurs leverage social media for curating, promoting, and selling their products to end users has announced the launching of a social entrepreneur platform for the continent. The social commerce platform will give entrepreneurs access to a virtual shop and thousands of products from trusted suppliers.

Rabawa, is a global distribution platform offering e-commerce supply chain solutions in Africa to entrepreneurs, committing to helping them quickly and easily launch their online businesses without any investment or inventory. The company says that this will enable them to resell their products through a manufacturer or wholesale supplier and share with interested customers after adding a margin.

With Rabawa, users can start earning online without any investment. Leveraging the platform, entrepreneurs do not need to own their own shop or inventory to become very successful in their ventures. Rabawa is regarded as the best money-earning platform trusted by hundreds of entrepreneurs across the continent.

Olayinka Akinkunmi, COO of Rabawa says that “Rabawa aims to provide 21 Million Africans with their own businesses by 2023”, adding that the basic requirement for any aspiring Rabawa entrepreneur is to possess a smartphone or computer and a basic understanding of business.

“Rabawa is very confident that their business model will lead to accelerating the eCommerce sector and ensuring financial inclusion.” she added. If you have a basic understanding of business and aspire to have your own business, becoming a Rabawa entrepreneur can be a good starting point here.