Moroccan delivery startup, Yassir Maroc, would hand over all income from sales made today by women who have listed their dishes on its platform via Association Solidarité Féminine (ASF). The startup would not also be taking any commission from such sales. 

“On the occasion of International Women’s Day, Yassir Maroc has decided to help women in a precarious situation of the Association Solidarité Féminine (ASF), by allowing them to sell their dishes via the Yassir Express application,” said the startup in a statement. 

Here Is What You Need To Know

•  The startup said it will now be possible for users of the application to order traditional dishes such as tagines, rfissa, pastilla… prepared by these women who find themselves in a difficult situation. 

• The association’s restaurant has been available since last Friday on the Yassir Express application, the statement said. 

• Users wishing to order from the restaurant simply need to connect to this application to order their meals.

“Our goal is to allow these women to have more visibility to be able to make more sales and thus supplement their income. We will make all our service available to these women who are in a vulnerable situation. We will continue to support them, so that they can meet their needs and the needs of their children and become more active in the community,” said the director general of Yassir in Morocco, Rachid Moulay El Rhazi, in the statement. 

“I take this opportunity to appeal for the solidarity of our customers. We hope that they can often place their orders with the Association’s restaurant to support these women,” he said. . 

A Look At The Startup Yassir

Founded in 2017, Yassir was quickly presented as a serious threat to Uber in the Middle East and North Africa. Yassir is currently present in 30 cities spread over 3 continents (Africa, Europe, and North America). The number of its users amounts to more than 1,500,000 people and has 10,000 partners. In Morocco, the Yassir company operates in five cities and plans to expand its activities to several areas.

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Although an American company, each Yassir subsidiary works independently in its territorial management and in accordance with the laws and regulations in force in each country where it operates. However, it collaborates with the other teams of the Yassir network. The teams that each subsidiary has are 100% local and multidisciplinary.

In April 2019, Yassir occupied the 3rd place in the list of the 100 most promising startups in the Arab world at the World Economic Forum.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer