In a significant move towards reshaping the landscape of delivery management in the Middle East and North Africa (MENA) region, Roboost, the pioneering AI-powered logistics startup, has successfully concluded a $3 million investment round. The round was led by Silicon Badia, with noteworthy participation from RZM Investment, Flat6Labs, and Saudi Angel Investors. The influx of funds is set to propel Roboost into its next phase of regional expansion.

Roboost has gained prominence through its delivery management Software as a Service (SaaS) solution and AI operations copilot, which has streamlined home delivery operations for major brands spanning various industries. Notable clients include McDonald’s in Egypt and Kuwait, Buffalo Burger, El Ezaby Pharmacies, and Jumlaty across regional markets such as Egypt, Saudi Arabia, Kuwait, Morocco, and Tunisia.

The startup’s success lies in its utilization of proprietary machine learning, establishing industry-defining best practices. Roboost has introduced innovations such as pre-delivery technology, precision auto-dispatching, and “smart routes” tailored for riders. This technology is particularly beneficial for the 70% of orders made offline, relying on text addresses.

Roboost’s impact extends beyond route optimization, with real-time dynamic fleet payroll, customer insights through heat-maps and analytics, and advanced fraud detection, ensuring a comprehensive approach to delivery operations.

Currently empowering over 15,000 delivery drivers and serving nearly 10 million unique customers, Roboost has automated more than 40 million orders. The startup’s achievements include doubling delivery speed by eliminating inefficiencies, achieving 99.8% task automation, reducing order returns by over 80%, and cutting operational costs by 30%. Through enhanced fleet control, average driver productivity has increased by 40%, with fraud levels below 5%.

With a remarkable 400% year-over-year revenue growth, Roboost aims to extend its success across the entire MENA region’s delivery market. The startup plans to utilize the investment to broaden its scope, not only in delivery operations but also by expanding its e-commerce and middle-mile offerings through tailored automated solutions.

Hossam Shafick, an investor at Silicon Badia, expressed enthusiasm for backing a game-changing solution in the delivery management space. He highlighted Roboost’s unique value proposition, providing benefits to all stakeholders, including brand/store managers, delivery agents, and end-customers.

Mohamed Gessraha, CEO and Co-Founder of Roboost, shared his vision for the future, stating, “Our goal is to redefine what it means to have automated delivery operations by applying our technology to our customers’ most detailed workflows.” The CEO expressed gratitude for the investment, emphasizing its role in propelling Roboost’s growth and solidifying its position as a copilot for enterprises’ delivery operations.

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Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.  As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard.