In Morocco, the 2M television channel has partnered with telecommunications operator Inwi to launch an innovative reality show to promote local entrepreneurship. The program called “Who wants to invest in my project?” “Special startups” gives entrepreneurs the opportunity to present their projects to investors.

The show’s goal is to provide an opportunity to market your business, gain access to financing and receive mentorship from successful entrepreneurs. It revolves around interactions between candidates and investors, such as the famous American and Japanese programs “Shark Tank” and “Money Tigers”.

In addition to mentoring and access to professional networks of major entrepreneurs, candidates will benefit from investments from the Central Guarantee Fund (CCG), support from the Digital Development Agency (ADD) and the Federation Moroccan Information Technology, Telecommunications and Offshoring (APEBI).

TV show startups Morocco TV show startups Morocco

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Salim Cheikh, Managing Director of 2M, explains that “the investors in question will put their money to ensure growth and contribute to the development of the businesses of the selected candidates”. 

The episodes will be broadcast from November 24 after the selection of the nominees.

Note that the purpose of this new Tech Show is to use television programs to promote entrepreneurship among young Moroccans.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer