South African Data Automation Startup Synatic Raises $2.5M Seed Extension

Martin Naude, founder and CEO of Synatic

Synatic, a South African data automation business, has raised a US$2.5 million seed extension round of funding to expand its presence in the United States (US).

The firm, which was bootstrapped until it acquired cash in early 2021, has now raised an additional US$2.5 million in seed extension funding in a round headed by Allan Gray E-Squared Ventures and UW Ventures. Adansonia PE Opportunities VCC and the Endeavor Harvest Fund are also taking part.

The new money will be used by Synatic to increase its market presence in the United States in preparation for Series A funding in 2023. The firm has grown its customer base in South Africa by delivering big scale enterprise data integration and aggregation to companies like Easy Equities. It presently delivers data solutions to several corporations, like HCC Tokio Marine, a US-based insurance firm, as it expands its global market.

Martin Naude, founder and CEO of Synatic
Martin Naude, founder and CEO of Synatic

“Data chaos continues to present new market opportunities, and Synatic has already proven itself as an emerging leader in the expanding data management space,” said Harry Apostoleris, co-founder of UW Ventures. “We expect Synatic’s hybrid approach to moving and managing data will continue to gain momentum as more enterprise organisations struggle with extracting and combining data trapped in scattered data lakes and repositories.”

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A Look At What The Startup Does

Synatic, which was founded in 2017, has created a low-code data automation platform that enables enterprises to iterate quickly and provides a quick time to value for businesses that need to accelerate innovation by leveraging multiple complex data systems.

“Synatic’s integration and automation platform is already gaining ground in multiple international markets,” said Martin Naude, founder and CEO of Synatic. “With this additional seed money, we can bring a new focus to the US market, expanding our sales and marketing programme and recruiting new reseller and developer partners.”

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. 
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh

South African Data Automation Startup Synatic Secures $1m In Seed Funding Round

Synatic, a data automation software startup based in Johannesburg, has raised $1 million in a seed funding round to enable it to expand its customer base in the United States as well as develop its low-code data platform. The investment was led by UW Ventures and featuring Allan Gray and E Squared.

“We believe there is a wealth of talent and experience in SA, which offers us a great opportunity to build world-class products. We have found product-market-fit and required capital to expand the team, deepen our tech and grow our US customer base,” Martin Naude, CEO of Synatic said. 

Martin Naude is the CEO of Synatic.
Martin Naude is the CEO of Synatic. 

Why The Investors Invested

Based in South Africa, Umkhathi Wethu Ventures (UW Ventures) has actively been investing in South African startups as far back as 2019. The VC, which invests in multi stage, insurtech, wealth management and other sectors, had previously invested in South Africa’s Inclusivity Solutions, Healthcent, among others. 

Both UW Ventures and Allan Gray have been co-investing in almost the same startups since 2019. The Cape Town-based Allan Gray had equally participated in investments for South African startups Inclusivity Solutions, and Healthcent. 

E Squared on its own, has also been actively investing in South Africa since 2018. The VC recently made a R9.2-million ($612k) investment in WeThinkCode, a South African edtech startup. The VC supports Allan Gray Fellows at different stages of their business cycle. The support includes patient capital as well as post-investment assistance.

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In all Allan Gray, Africa’s largest privately owned investment management company founded by deceased South African billionaire, Allan Gray, and which is focused on generating long-term wealth for investors, appears to be the uniting force for other investors in this round. 

“Synatic have built a world-class product that sits at the intersection of a large and rapidly growing SaaS market, the proliferation of the API economy, and drive-by businesses to unlock value from and monetise their data. We were attracted to Martin’s compelling product vision and the early validation from partners and customers, and we believe the business is well-positioned to become an enduring company,” Harry Apostoleris, director of UW Ventures said. 

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A Look At What The Startup Does

Synatic, which was founded in 2017, aims to help companies grow by offering a creative and user-friendly data platform. The tech startup, which is still bootstrapped, now claims to have over 40 clients in Africa, Australia, and the United States. Financial service companies including Tokio Marine, Community Bank, and EasyEquities make up the bulk of its business clients. 

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer