Telecoming - Afrikan Heroes

Telecoming Partners MTN Group to Monetize Digital Services in African Countries

December 15, 2022

Telecoming, an international company specializing in sport and entertainment monetization technologies has entered into an agreement with MTN Group to monetize digital services in 21 African countries. The scope of the agreement means access to an audience of more than 280M users in the region; Telecoming (www.Telecoming.com) consolidates its connections in Africa and boosts its Sportech project.

Telecoming, an international company specializing in sport and entertainment monetization technologies, has reached a strategic agreement with MTN Group to monetize its sports offer in 21 countries. The impact of the deal opens up a potential market of more than 280 million African users.

This is the second major global agreement that Telecoming has signed with a telco group, following the one reached in 2019, also for the distribution and monetization of entertainment and sports services. The company, therefore, strengthens its structure on a continent where it has been operating since 2015.

The alliance with MTN Group enriches the possibilities and penetration of Telecoming’s digital services business in the region, opening up new opportunities to access countries where it was not yet present, with the possibility of exploiting new connections.

These global alliances provide the company with a competitive advantage that consolidates its connections in a significant way. Telecoming places itself in a privileged position, very attractive to its sports partners, to whom it can offer a quick and easy internationalization on the continent.

Cyrille Thivat, CEO of Telecoming, declares that “this is a very important moment for us because our monetization capacity in Africa will take a giant leap forward in the coming months. It is an exciting adventure between Telecoming and MTN Group to build global soccer fan communities with engaging content and experiences.” He adds, “thanks to this agreement, we have the opportunity to launch official football services in all the countries where MTN is present, impacting a potential audience of 280 million users in 21 countries”.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Egypt to Experience a New Wave of Digital Entertainment Through Telecoming

June 3, 2020

One of the global leading company in the development of digital services monetization technologies, Telecoming has pitched its first tent on the continent in the land of the Pharaohs seeing efforts to promote digital entertainment in Egypt as its Africa strategy. In a first stage, Telecoming will distribute Real Madrid official contents through local mobile operators who rely on Telecoming to increase their user engagement. Using Egypt as its launch pad into the African market, Telecoming sees brighter chances of enhancing presence within the continent as the digital market in Egypt means more than 100M people and a mobile penetration of 94%; Africa plays a relevant role in Telecoming’s international expansion. The arrival into the Egyptian market means a further step in Telecoming’s strategy to enhance its presence in Africa. With a penetration rate of mobile devices around 94% and more than 100M users, Egypt is one of the most attractive markets for digital services development. In the coming months, Telecoming will invest 0.5M€ in the region.

According to Ali Karaosman, Telecoming’s Operations Director – North Africa “the combination of quality content and technology is key to offer services with a differential user experience based on high engagement rates. Through previous projects, we have checked the extraordinary dynamism of the African digital market, where users demand innovative services and a differential user experience. And there, Egypt shows a huge potential for the mobile business”, says Karaosman.

Telecoming monetizes digital content in the region since 2015 in partnership with the leading mobile operators and the best local content producers and distributors. Specialized in mobile payments since 2008, Telecoming provides state of the art technology to monetize digital services through Direct Carrier Billing. The company works with leading mobile operators to offer amazing entertainment services to boost their user’s engagement.

Kelechi Deca