Nigerian Real Estate Startup, SmallSmall, Lands $3M Seed Funding To Expand Locally 

SmallSmall, a Nigerian real estate startup, has raised $3 million in seed funding, with $2 million coming from equity and $1 million coming from debt.

Among the investors are Techstars, Oyster Ventures, Asymmetry Ventures, Vivaz, and Niche Capital. Individual angels who took part were Chartboost’s Sean Fannan, Universe’s Adam Meghji, Flutterwave’s Jimmy Ku, Esusu’s Samir Goel, Wemimo Abbey, Iroko’s Jason Njoku, and Vendease’s Tunde Kara.

Currently based in Lagos, the company intends to use the cash to expand into other Nigerian cities by the end of the first quarter of 2023, including Port Harcourt, Enugu, and Jos.

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Why The Investors Invested

Since its inception, the firm has gained significant traction. The startup claims that over 476,000 people have registered on its platform since 2018. Despite the fact that there are 80,000 people on the waiting list, the firm has only served about 1,500 people.

Tunde Balogun (CEO) previously co-founded RentSmallSmall

SmallSmall also claims to have processed over 25,000 monthly stays in Lagos and Abuja, meaning that the average SmallSmall user spends 17 months on the platform.

The company also claims to have a rent default rate of less than 7%, saving property owners more than $1.5 million in damages and tenants more than $1.2 million in broker costs.

A Look At What The Startup Does

Tunde Balogun (CEO) previously co-founded RentSmallSmall in 2018 with Naomi Olaghere and Pidah Tnadah.

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Renters, according to the business, would have access to monthly rent payments, while landlords will be able to vet tenants, enhance income, and manage properties.

“That illustrates how high demand is, relative to supply, which is really slim,” says Balogun.

RentSmallSmall relaunched to SmallSmall in July 2022 to expand the supply pool and provide clients with more possibilities.

As a result, RentSmallSmall is now one of the company’s products. BuySmallSmall and StaySmallSmall are the other products.

RentSmallSmall allows users to rent and pay for apartments on a monthly basis. It discovers and packages freshly built properties by developers — studio, one-bedroom, and two-bedroom apartments — that match the company’s market need.

It also promotes them as real estate investment options for young people looking to get into the market.

After purchasing these properties, the owners contact landlords and offer them on RentSmallSmall in order to make passive income when other users pay rent.

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“Homeownership can improve the economic status in one way or another because it generates passive income for people to meet other needs. So we want to play a part in that and help young people in their journey from renting to investing to eventually buying real estate,” the CEO said. 

StaySmallSmall allows users to rent furnished bed quarters for as little as $4 per night.

SmallSmall real estate SmallSmall real estate

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. 
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh

Nigeria’s Rent Small Small Joins Techstars Toronto Accelerator


Nigerian prop-tech startup Rent Small Small has been accepted to join the latest cohort of the Techstars Toronto accelerator programme, securing US$120,000 in funding and assistance in scaling.

Launched in 2018, Rent Small Small is an online platform that allows users to identify homes to rent and pay rent monthly. The startup has so far helped renters save NGN550 million (US$1.3 million) on legal and agency fees and provided over 12,000 monthly stays across 18 locations in Lagos State.

Tunde Balogun, Rent Small Small’s chief executive officer (CEO),
Tunde Balogun, Rent Small Small’s chief executive officer

It has been selected to take part in the latest Techstars Toronto accelerator, which kicks off this month, following fellow Nigerian startups TalentQL and Plentywaka (now Treepz), who took part in the same programme earlier this year.

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The 13-week Techstars Toronto accelerator programme is designed to provide mentorship, funding and access to the Techstars network. It culminates with a demo day at which selected startups will pitch to a carefully curated group of investors. Startups also secure US$120,000 in equity investment.

Tunde Balogun, Rent Small Small’s chief executive officer (CEO), said he believed joining Techstars at this time was right for the startup’s next growth phase.

“We have stayed away from institutional investment for the past three years because we wanted to figure out a model that truly solves the rental problems, and one that we can scale,” he said.

“Now that we have good traction and our solution is loved by both landlords and tenants, we need strong mentorship for our next growth phase. We believe that participating in the Techstars Toronto accelerator at this time is right for us. Its network, skills and resources are what we will be able to leverage as we expand.”

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Sunil Sharma, managing director of Techstars Toronto, said one thing that united Canada with Africa was the challenge in finding available and affordable rental living in major cities, particularly for people just starting their professional careers. 

“When we met the team at RentSmallSmall, we immediately understood the problem that they are solving and even saw the parallels with our own situation here,” he said.

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“If there is one industry that has captured the attention of Canadians it is real estate, and our belief is that our immediate network of property experts, landlords and tech and real estate investors will be of great value to Tunde and his team looking to make housing available to more people across Africa

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry