At only 26, William Elong has already written his name in the book of African geniuses by launching the first drone made in Cameroon. William Elong created this feat by launching the first civilian drone service made in Cameroon.
The promoter of the Cameroonian startup Will & Brothers and Algo Drone, whose holding company is based in Germany, wants to challenge the giants of the sector in the international sky. To achieve this, the young entrepreneur who graduated in strategy and economic intelligence from the Paris School of War announced last January that the startup had raised of 2 million euros, a little over 1.3 billion CFA francs in funding.
No Degree In Robotics
William Elong was categorical when he spoke with the French online magazine, Sputnik on the sidelines of the week digital innovation in Yaoundé recently, that he had no previous background in robotics.
“I have absolutely no degree in robotics or embedded system,’’ he said. ‘‘I did business studies instead. However, I worked for companies in the security sector for a few years: Nexter (a manufacturer of armored vehicles) where I was an economic intelligence consultant and Thales Cameroon that offers cyber security services. It is through these field experiences in the field of security that I understood what were the issues related to the issue of drones and the management of satellite data; which allowed me to start my own business.
When it comes to evoking his passion for robotics, William Elong said that:
“It’s like asking someone who loves the piano where his passion for the piano comes from. Sincerely, I do not know. The environment maybe, because I had a lot of chances to be interested very early in everything related to robotics. It was done alone. I would say its innate.“
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The well-nourished passion allowed Elong to embark on entrepreneurship as early as 2015. To make his ambition happen, he created Will & Brothers, a startup specialized in economic intelligence and specialized technological innovation; then Drone Africa to realize his dream of developing drones 100% Cameroonian.
“Apart from the Startup Will and Brothers, there is another named Algo Drone which was originally called Drone Africa. It has become a company present in several countries. So we set up an office in Germany, which allowed us to reach Europe and not just focus on Africa, because we think the global market is large, “he said.
Thanks to the creation of these two structures, William Elong finally realized his dream of developing the Drone Africa app: launching the first civilian drone service in Cameroon. This innovation earned him a place as one of the most formidable African geniuses. In 2016, he was among the top 30 most promising young African entrepreneurs, in a ranking published by the famous American magazine Forbes.
“Drone Africa is a team work made up of young engineers recruited from some of the Faculties of Industrial Engineering in Douala and others in Yaounde. It is gets a lot of self-learning through lessons available on Youtube and Open Source. From this workforce and our skills, we have embarked on a production phase. We also knew a lot of failures, but we got up and today our service offer is functional, “he said.
The drone surveillance service offered by William Elong is increasingly adopted in various sectors of activity in Cameroon, particularly in agriculture, tourism, communication, meteorology, defense or mapping.
“More than 80% of our activity is carried out with institutional actors. For example, farmers who want to do mapping on several hectares with the drone. Others solicit us for the promotion of tourist sites. We have covered sites of some stages of the African Cup of Nations in Cameroon. I can mention the Olembe stadium, which we shot during the construction. We also have clients in Congo or Senegal. In Africa the solicitations are going well, “he said.
Concerning the components of his devices, the promoter however specified that all the parts are not manufactured in Cameroon.
“I am often asked if the components of my drones are made in Cameroon. No, of course. Even when you buy your phone made in France all components are not manufactured in France. We have components that come from different suppliers around the world and sometimes assembly is done in Cameroon. The important point is the know-how that we sell to our customers, “he reassured.
”The size of the market and the scale of the needs in Africa are elements that have attracted our first funders”
But William Elong is also an ace of crowdfunding. To succeed in these different challenges, Will & Brothers was able to mobilize $ 200,000 from various investors at the launch of his project. In January 2019, the young entrepreneur managed to raise 2 million euros (1.3 billion CFA francs) of funds announced in early 2018. Funds that come mainly from foreign investors even if William would have liked more involvement of Cameroonian partners
“I submitted my project to investment funds that could be interested in our sector of activity. It works pretty well. Unfortunately, we have very few local investors. Too bad. The size of the market and the scale of the needs in Africa are elements that have attracted our first funders and still attracting today, “he told Sputnik
Among the difficulties encountered by the young entrepreneur in the development of his drone and artificial intelligence services is the newness of this technology in Cameroon.
“Given that we are specialized in a high-tech sector like artificial intelligence and drones, the general public has a hard time really understanding what we are doing. To fight against this basic incomprehension, we organize information and awareness workshops to demystify the subject. Because of the technical complexity, we are often faced with misinformation. Each time, we have to go back over certain points to better enlighten them and make them understand,’’he said.
With this local experience, William Elong is now eyeing the international sky.
“We are actively preparing for the conquest of the international market with our drones. However, there are other areas of activity that we are aiming to explore. I can speak in particular about Finetech, it is an area that interests us particularly, cybersecurity especially. Because there is only one step between drones, data transmission and cybersecurity issues, “he said.
Besides his many activities, this geek also works to share his experience with young people in Cameroon.
“We accompany young people to encourage them to start their own businesses. In this sense we have set up an association called “Cameroon Flying Lab”, an association that promotes robotics among young people through actions in schools, universities and others. I can also talk about the “Phoenix Lab” a non-profit organization based in Douala that offers support to young entrepreneurs who are looking for capital, “he said.
As he continues his rise to conquer the international market, William Elong firmly believes that artificial intelligence can contribute to the digital transformation of Africa and its development.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based Lawyer with special focus on Business Law, Intellectual Property Rights, Entertainment and Technology Law. He is also an award-winning writer. Working for notable organizations so far has exposed him to some of industry best practices in business, finance strategies, law, dispute resolution, and data analytics both in Nigeria and across the world.