Indeed, more startups are finding safe spots to perch onto as the battle for Africa’s fintech market share intensifies. Kenya’s fintech startup Asilimia, which helps small businesses more easily access various payments mechanisms through a digital ecosystem, has raised US$350,000 in funding as it looks to expand across the country.
The investment will be used to help Asilimia expand from Nairobi to other Kenyan cities, as well as acquire its first 50,000 users and process one million transactions.
Leeching Onto Africa’s Unbanked Population
Founded in 2017, Asilimia aims to empower small businesses through an affordable, easy-to-use and tailored digital payments platform.
“Currently we enable M-Pesa to M-Pesa transfers, but are working on integrating with other mobile money providers as well as banks. Ultimately, we hope to make mobile money transfers entirely free,” Tekwane Mwendwa, Asilimia’s co-founder and chief executive officer (CEO), said in a previous interview.
“Despite the tremendously widespread M-Pesa personal accounts across Kenya, Safaricom’s business solutions have to date managed to reach a very small number of customers. We believe that closing this gap does not only represent a tremendous business opportunity, but also has the potential to help unbanked and underbanked MSMEs grow and eventually trickle this wealth down to the very bottom of the pyramid.”
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A Look At What Asimilia Does
Asmilia’s Android app gives business owners direct access to a payment infrastructure specifically tailored to their needs via their mobile phone, eliminating tedious registration processes and allowing them to easily send money at scale, invest savings on transaction fees into insurance or business loans, gain insights into their finances, and minimise payment fraud.
Asilimia has just graduated from the third edition of the Cape Town-based, corporate-backed Startupbootcamp AfriTech accelerator, and while in South Africa took part in the SA Innovation Summit in September. There it won the Africa Cup, run by business development firm the Unicorn Group, securing an investment offer in the process. This has now been formalised as a US$350,000 investment, part of a US$500,000 round the startup is raising.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based Lawyer with special focus on Business Law, Intellectual Property Rights, Entertainment and Technology Law. He is also an award-winning writer. Working for notable organizations so far has exposed him to some of industry best practices in business, finance strategies, law, dispute resolution, and data analytics both in Nigeria and across the world