One of Africa’s fastest growing media companies, Ringier Africa Digital Publishing (RADP) has rebranded by unifying all companies under its Pulse Africa umbrella. Pulse which presently has operations and teams in four African countries: Nigeria, Ghana, Kenya, and Senegal – is also covering Uganda in East Africa and Cote d’Ivoire in Francophone Africa remotely.
With the unification, the former RADP group assets will now be known collectively as Pulse across Africa. Its digital media arm ‘Pulse’ will retain its Pulse.ng (Nigeria), Pulse.com.gh (Ghana) and Pulselive.co.ke (Kenya) digital news platforms as well as its popular social media news channels (Like @PulseNigeria247 on Instagram out of Nigeria – one of the leading news channels on the platform globally). Its well-known digital video formats arm ‘Pulse TV’ will also retain its current name. Its digital marketing company ‘Ringier Digital Marketing (RDM)’ will from now on be known as ‘Pulse Marketing’, while its creative production arm ‘Play Studio’ will from now on be known as ‘Pulse Studio’.
Read also:Paxful Believes 2020 is Africa’s Year of Crypto Boom
Following the unification, Pulse will also be extending its editorial and regional content range – with the launch of Pulse Business as well as the launch of Pulse.sn in Senegal. Pulse Business will cover business and finance news, while Pulse Senegal will extend Pulse’s mission to Francophone Africa.
Read also:Dangote is First African Firm to Join Global Executive Council Member of PMI
Speaking on the development, Leonard Stiegeler, founder of the new set-up noted that “Pulse is a regional champion news and entertainment brand built up over many years by great teams in Nigeria, Ghana, Kenya and Senegal”. He further reiterated that the values of the media group for its constituency of users are to be a publisher for this mobile and social generation. “Our work for clients in the field of marketing and media taps into the creativity and insights that come from this – telling stories that connect”, he added, pointing out that he looks forward to growing the integrated Pulse offering for the benefit of users and clients.
While Pulse will be a dedicated entity with local expertise, international Swiss media group Ringier will continue to be an important independent backer for Pulse, lending its expertise specifically in the marketing field. Talking further about the brand unification, Yetunde Oyeleke, Director of Marketing for Pulse affirms that the company remains committed to sustainably create value for clients and users across markets.
Read also:A Majority of Startup Founders In The Middle East And North Africa Are From Egypt — Report
“This decision aligns with our mission to serve our users and advertisers optimally by combining our leading media assets towards delivering a compelling Pulse experience. Our continued commitment is to transform brands and engage audiences through creative storytelling, our extensive media reach and digital expertise. We are confident that in harnessing the collective strength of our brands, we will be able to channel all our capacity towards achieving that. Pulse has achieved significant brand status and all aspects of the business will benefit from it”.
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry