Efforts aimed at reaching out to its Christian and gospel music-loving customers is behind the launching of a new channel called ‘Hallelujah’, by Multichoice Africa. This aims to bring into the homes of its customers the worship experience they might have missed as a result of the shutting down of places of worship due to the Covid-19 pandemic. This new special channel, according to Multichoice will be on both DStv and GOtv platforms. It noted that the channel, named ‘Hallelujah’ was designed to give churchgoers an immersive ‘church at home’ experience.
According to the Chief Customer Officer of MultiChoice Nigeria, Mr Martin Mabutho, the channel will feature praise and worship sessions, sermons, choir ministrations, prayers and other wholesome family programmes from well-known churches in Nigeria. Mabutho said the idea was a way for the company to stay in tune with its customers’ new realities following the disruption caused by the COVID-19 pandemic.
He said, “The disruption by the COVID-19 led to the expansion of our religious content programming to cater to the different denominational groups and keep customers connected to their faith during these challenging times. The Hallelujah channel (DStv 198 and GOtv 29) comes at no extra access fee and is available on DStv Premium, Compact Plus, Compact, Confam, Family, Yanga and Access as well as on GOtv Max, Jolli and Plus packages.”
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He added that the Hallelujah channel on DStv and GOtv would continue to provide the much-needed succor to Christians across the country, giving them an immersive ‘church at home’ experience.
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry