South African consumers are in for a very exciting shopping experience if claims by Vodacom and Alipay on the creation of a new Super-App are anything to go by. This is because the new super app that’ll allow South African consumers to manage their entire lives and business through their smartphone, and this encompases playing music, paying for morning coffees, listening to podcasts, sending money to family, paying utility bills, shopping online and ordering new stock for their businesses.
According to the companies, the app will not only offer a stellar digital customer experience but will also bring to life a market place of goods and services tailored to the South African customer needs. This will be underpinned by a progressive digital payments ecosystem designed to serve both the banked and unbanked parts of the population.Customers and merchants will all find each other on one affordable platform, operated by Vodacom Financial Services, with Alipay as the technology provider.
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Shameel Joosub, Vodacom Group CEO said that the partnership is a significant milestone in promoting greater financial inclusion within the communities in which we operate, accelerating our financial services aspirations across Africa, adding that “this technology partnership with Alipay will enable us to be on par with leading global digital counterparts quicker and more efficiently. We see this as an excellent opportunity for us to reinvent the mobile fintech ecosystem for both consumers and merchants in South Africa and we look forward to achieving this by working with Alipay.”
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Alipay is owned and operated by the Ant Group, an innovative global technology provider. As of June 30, 2019, Alipay serves more than 1.2 billion users worldwide together with its global e-wallet partners. Guoming Cheng, Head of Global Payment Partnerships at Ant Group, says, “Alipay seeks to work with like-minded partners around the world, to bring innovative and inclusive digital daily life services to consumers and small businesses globally. Vodacom Financial Services’ aim is to better serve customers and merchants in South Africa through digital technology, and we look forward to working with them to achieve this”.
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry