Dresscode, a Cairo-based e-commerce retail startup has secured USD six digits in seed funding from Egypt Ventures.
“We are confident that our products are well positioned to cater to our customer needs. We have managed to reach 9000 monthly recurring users without any funding, consumers are always seeking, a better offering and we worked hard to offer them what they are looking for. For many years consumers lackedaffordable, durable products to depend on rather than imported products, that are usually expensive and not the best quality,” said Ali Zakaria, Managing Partner and co-founder at Dresscode.
Here Is All You Need To Know
- The funding came from Egypt Ventures and the startup intends to use it to maintain the startup’s growth, by expanding its team, the product offerings, and infrastructure to start offering next and same day deliveries to customers.
Why The Investor Invested
“We are excited to be part of Dresscode, as part of our mission to support talented Egyptian entrepreneurs contributing to the growth of local tailor workshops,” Egypt Ventures Managing Director, Ahmed Gomaa said.
Read also: Egypt’s Startup Garment IO Secures $450k Seed Funding For Its Clothing Factory
A Look At What The Startup Does
- Founded 2018 by Mohamed Abdel Dayem and Ali Zakaria, Dresscode is an e-commerce retail platform selling women wear, beauty and home products, with an aim to connect, Egyptian manufactures to the consumers directly. Dresscode is working to fill a gap in the market for affordable high fashion, aspirational and the reach to multi-brand product variety.
- Dresscode provides a platform for local fashion brands and designers to market and sell their products, adding to their income streams and helping them grow their business. The company’s business model also depends on third party manufacturers which contributes to job creation across the entire fashion supply chain in the Egyptian market.
- Mohamed Abdel Dayem, the co-founder and CEO of Dresscode comes from a family rooted in the textile industry since 1920’s, his family’s business has been an essential part of textile and garment manufacturing, where he experienced some of the pains facing the garment manufacturers and owners including lack of data, distribution and sales which inspired him to this platform.
- The startup is offering experiential retail environments and a well-curated mix of on-trend women’s clothes, from boho dresses, denim, graphics, and evening gowns to shoes and home collection, catering to both young women and teens without breaking the bank.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer