Togo based Gozem which started out as a ride-hailing business has in the last two years evolved into a behemoth of products and services especially with its transition into an African “super app” as a result of the rollout of a new interface. Established two years ago in Lome, Togo, Gozem was able to raise US$900,000 in funding which helped it expand to neighbouring Benin Republic and added to its transport offering with auto-rickshaws.
In July Gozem launched an e-commerce delivery service in Lome and Cotonou, allowing users to order items via the app and have them delivered to their doorsteps, as it began the process of becoming an all-inclusive “super app”. This transition has now occurred, with the new Gozem interface making it easy for users to access the startup’s various service offerings. Instead of opening the app to find a ride-hailing map, users now see various options that they can quickly choose from to access the exact service desired.
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This new app consolidates all of Gozem’s different services – ride-hailing, delivery, e-commerce, and an in-app wallet – into an easy-to-use app interface. The new app is now available in each of the seven cities in which Gozem currently operates, but the available services will differ by city.
“As we launched various new services and verticals over the last year, we heard from our users that if we were able to offer a holistic experience in our app, we’d offer real value by reducing friction and enhancing convenience,” Gozem co-founder Emeka Ajene said.
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“To that end, this new super app has been a long time coming, and we’re happy to continue tailoring our products and services to local needs so that our users who live busy lives can get right to the services they want when they want them. By bringing all of our various service offerings into one common space, we’re making navigating our app a lot simpler for our users.”
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry