Africa’s largest e-commerce firm and first unicorn, Jumia, has embarked on massive expansion of its operations in Ghana. This aims to cut inefficiencies and address complaints by customers who prefer to pick their orders instead of hand delivery. The introduction of new pick-up locations across Ghana according to Jumia, is something the company hopes will allow customers to receive their orders faster while saving money.
With over 20 pick up stations already operational in Accra and Kumasi, new stations will open in the Western and Central Region. Preparations to expand to Koforidua, Ho, Aflao and Tamale are also in the pipeline.
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The eCommerce reports that more than 25% of its consumers are from remote, rural areas who haven’t always been afforded the choice to find more affordable products. However, with the introduction of these pick-up stations, consumers will be able to find MORE flexible payment options.Consumers in the Western and Central Regions can now also choose the cash on delivery payment mode, JumiaPay or debit card.
“At these new pick up stations, consumers can pick their orders, know more about Jumia, order and pay directly. We are very committed to ensuring that our consumers enjoy better pricing while saving money on Jumia,” says Lionel Mobi, COO of Jumia Ghana. “Easy access to information and picking up their orders safely is important to us during this pandemic. We have ensured that all pick-up stations and staff observe the needed COVID-19 protocols.’’
Jumia announced that it has suspended all e-commerce operations in Tanzania – this comes just two weeks after Africa’s ‘Amazon’ revealed its exit from Cameroon – making it the second African market to lose the site in less than a month. In a statement Jumia says, “Based on our review of the path to success, we have made a difficult decision to cease our operations in Tanzania as of 27th Nov 2019”. “While Tanzania has strong potential and we’re proud of the growth we’ve collectively seen stemming from Jumia’s adoption, we have to focus our resources on our other markets. This decision isn’t easy but will help put our focus and resources where they can bring the best value and help Jumia thrive.”
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry