Launched in the capital Accra on Tuesday, in the presence of Ghanaian President Nana Akufo-Ado, the global program For Better Business Together (4BBT) aims to support the resilience of local and global businesses, in accordance with the Sustainable Development Goals (SDGs) of United Nations.
“We are very proud to be having a Centre of Entrepreneurship here in Ghana to ensure we are ready with the necessary skill sets and tools to harness the untapped potential by truly knowing and embracing our local context whilst we also think global on standards and opportunities,” said Valentina Mintah ICC Executive Board member at the launch.
Here Is What You Need To Know
- The programme is supported by the Ghana Ministry of Business Development, the United Nations Development Program (UNDP), the International Chamber of Commerce (ICC) and the Business for Peace Foundation.
- It aims to strengthen businesses following the Covid-19 pandemic, address sustainability challenges, encourage entrepreneurship and mobilize entrepreneurs around the world to find more sustainable business models. and more resilient to better face the future.
- Its purpose is to facilitate potential investments and partnerships in start-ups and SMEs.
- Among the initiatives of the program, the creation of a center for entrepreneurship and a campaign to support SMEs by the ICC, the development of investor maps in SDG-compliant projects by the UNDP, funding of SMEs through the Covid-19 Global Fund for the private sector, and a platform for the global launch of the Business for Peace Foundation’s Future of Business program.
For Better Business Together Ghana For Better Business Together Ghana
“The aims of the 4BBT programme — to support economic recovery, nurture entrepreneurship, and strengthen the sustainability and resilience of businesses for the future — are very much aligned with ICC’s own purpose and mission,” said Secretary General John W.H. Denton AO. “With partners worldwide, we continue to make the business case for enhanced international cooperation on debt, emergency financing and access to vaccines to combat COVID-19. Together, we can.”
- Recall that the launch of 4BBT marks the 20th anniversary of the United Nations Global Compact, an initiative for corporate sustainability launched by the Ghanaian Kofi Annan, former Secretary General of the UN.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer