Google has announced good news to businesses in the MENA region (Middle East and North Africa). The American tech giant will support them financially, to the tune of $4.1 million. Its purpose is to enable companies that benefit from it to improve their presence on the Internet.
Part of the funds, or $ 1.1 million, will be dedicated to improving the digital skills of companies as well as fortifying their online presence. The remaining $3 million will be distributed as loans, with $2 million dedicated to Egypt alone. A total of 1 million businesses and individuals will benefit from this support.
Google North Africa Google North Africa
Google’s aid comes as MENA bears the brunt of the health crisis. Many companies are on the verge of bankruptcy, putting millions of jobs at risk. Google gives them the opportunity to take advantage of the opportunities offered by the increase in online consumption, driven by an increased presence at home.
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Meanwhile, the Mountain View firm also raised the possibility of providing $9 million in advertising credits and grants to support businesses and governments in the region.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer