One of Nigeria’s most promising fintech startup, Pass which aims to adopt technology in improving online shopping experience by making the process of checking out easy and seamless for online shoppers through its one-click checkout platform has embarked on a major operational expansion with the raising of a pre-seed funding.
The startup which was founded by Eze Samuel aims to bring a different but engaging ecommerce experience through the transformation of digital commerce experience attracted angel investors from across the United States, United Arab Emirates and Nigeria.
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According to Mr. Samuel who is a second time founder “we are very excited about this round of investment as it will help us unlock the possibilities of the web and also enable us to provide the very best solutions for our customers. It’s great to now have the backing of our investors to achieve our vision of changing what it means to shop online.”
The platform is free and would work with most e-commerce platforms including Woocommerce, Magento, Squarespace, and Shopify. It also works with social commerce platforms including Whatsapp, Facebook, and Instagram. It’s API is made for online merchants to embed on their online store enabling their customers to checkout their orders in one click. When a shopper clicks the “Checkout with pass” button, two things happen, their order is processed for checkout, and a delivery agent is notified to pick the order up from the merchant and deliver to the shopper.
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Pass has partnered with Gokada, one of the largest last-mile delivery services in Lagos, amongst others across major cities in Nigeria to ensure a seamless process from checkout to last-mile doorstep delivery of orders. The first time a buyer uses the Pass checkout platform, they’re prompted to enter their name, email, and payment card details and shipping address and charged a N50 one-off card tokenization fee, after which they won’t have to fill out a checkout form again. Pass has launched its one-click checkout API on its online store. Now shoppers can go to Pass shop to buy products and experience the one-click checkout platform.
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry