The Covid-19 has caused a real boom in e-commerce around the world. Ivory Coast is one of the most advanced French-speaking African countries in terms of digitization. A state of affairs which, coupled with the pandemic, has propelled online shopping. This is what Mastercard has revealed in a recent study. According to the company, 68% of Ivorian consumers have been buying more online since the start of the crisis.
Mastercard also shed light on the types of items that have seen the most sales. These include clothing (61%), data recharging (55%) and computer equipment (48%). Social networks have been the main points of contact between suppliers and buyers. 85% of respondents say they have discovered new sellers on Facebook. 34% did so on Instagram.
Mastercard Ivory Coast Mastercard Ivory Coast
Apart from online consumer experiences, the report also shows an increase in other forms of web use. Thus, 48% of respondents indicated that they had taken virtual cooking lessons. 51% learned a new language and 26% learned to dance. In addition, web consumers also want more security for a good shopping experience.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer