How Africa’s Uber and Bolt Drivers are Confronting their Platforms

Since Uber lost a class-action lawsuit in the UK; the Supreme Court ruled that its drivers were employees, not independent contractors, and were entitled to minimum wage, holiday pay and pensions plans, there have been a flurry of confrontations across the world as other drivers are rising against the platforms. In South Africa, Uber drivers are set to file a similar class-action lawsuit against the ride-hailing giant. They’re being assisted by Leigh Day, the law firm that, to get this, also represented Uber drivers in the UK.

Uber
Uber

The demands by Uber drivers in South Africa and the United Kingdom are similar: classify us as employees. However, in South Africa, Uber seems to have already weakened its case significantly.

Read also:Airtel Leaves Ghana, Sells Business To Ghanaian Government

In 2020, during a Competition Commission Inquiry the company acknowledged that, due to factors like income disparity and high rates of unemployment, South African drivers are unlike gig workers in the USA in that they usually have to work full-time and often drive vehicles they don’t own.

By the way, this is also true for drivers in many other countries around the continent.

In the final analysis, driving for ride-hailing companies is often marketed as an opportunity to be self-employed, “be your own boss” and that sort of thing. But while these companies promise autonomy, on the one hand, they use technology to tightly control, monitor and evaluate their drivers on the other.

Read also:Ecobank Appoints Tomisin Fashina as Group Executive, Operations & Technology

And that’s the crux of both class-action lawsuits. If ride-hailing companies want to control drivers like employees, drivers are demanding to be compensated like them. Citing the UK case, drivers in Nigeria are filing a lawsuit of their own against Uber and its main competitor, Bolt.

These cases are now trickling in, while frequent strikes and protests provide the backdrop. In SA, the latest protest against ride-hailing companies was held last month. In Nigeria, there were protests last week. While in Kenya, there are fresh protests scheduled for next month.

The ride-hailing industry is still in its infancy, with no big player, not even Uber, currently making a profit. Acceding to driver demands will, therefore, only deepen the losses.

Read also:Lessons From How Ghanaian eHealth Startup, mPharma, Is Conquering Older Incumbents In Africa

The problem is with the business model: ride-hailing companies are often drawn into price wars where the winner is not them or the drivers, but the customer. As more countries in Africa and across the world assess what happened in the UK, those questions will get more, not less.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry