Egypt-based Edtech Startup, Jeel Platform, Raises $1.2m In Seed Round

Jeel Platform, a promising edutainment startup, has raised $1.2 million in seed capital from Kuwaiti and Jordanian angel investors, in addition to obtaining high-quality animation series, songs, and games for its library, according to the company.

Jeel Platform
Jeel Platform

“Jeel Platform is stepping forward steadily with clear vision and strategy and this step pushes it towards our next milestone”. “We plan to launch more products and services soon, as a part of our expansion strategy,” Jeel Platform’s CEO, Ahmed Sobaih, said. 

The seed cash will be used to improve the company’s technical capabilities, increase its service and content offerings, and grow its personnel.

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A Look At What The Startup Does

The platform, which was founded in the United States by Ahmed Sobaih in 2019 and has offices in Riyadh and Cairo, provides youngsters with exclusive and safe edutainment series, shows, music, stories, and games. The platform’s team includes around 60 full-time professionals and specialists, as well as more than 150 part-time and freelance creatives, and the number is growing as the company expands.

Jeel App, the company’s main initiative, is a mobile application for children aged 3 to 9 years old that includes parental control tools and a wealth of parenting content. Under the guidance of parenting experts, the application is built on an educational and psychological criterion that emphasizes values and ethics.

“We will broaden the platform’s marketing activities to include more approaches and target a wider spectrum of users, and this fund, comprising the cash and bilingual material, will enable us to do that,” Amr El-Basiony, the platform’s Product Marketing Manager, said of the progress.

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Ahmed Rashed, a member of the platform’s Advisory Board, emphasizes the startup’s potential, saying, “We all shoot for the sky since we are working with enthusiasm on a promising platform that offers a unique, entertaining environment that brings parents and children together.”

“The platform has a lot of room for expansion,” he said, “particularly with the unprecedented demand for digital entertainment and educational activities as a result of the Covid-19 pandemic.”

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer