Teegara.com, a Cairo-based e-commerce startup, has raised a five figure pre-Seed investment round led by the Alexandria Angels Network and angel investors from Saudi Arabia, Egypt, and the Netherlands.
“This is the era of B2B and social e-commerce, with millions of online merchants and small retailers, this market is eager for the kind of value that Teegara.com provides,” Ahmad Kayyali, the founder and CEO of Teegara, said.
Why The Investors Invested
“Perceived by many angel investors to be the rising star of B2B2C e-commerce in Egypt and soon the region at large, Teegara is an e-commerce platform that aims to popularise and democratise the opportunity to trade at the retail, discounter, and wholesale distribution levels. Online and on-ground: anyone could trade, anytime, and realise profits. The team is brilliant and their expertise is immense. Their combined talent and maturity would surely turbocharge Teegara to meteoric growth! On behalf of Alex Angels, I am happy to announce our joining of Teegara’s pre-seed round. We look forward to partaking in Teegara’s growth journey,” Loay El Shawarby co-founder of Alex Angels, said.
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Teegara is tapping into a massive potential market with little to no interruption in recent years. With over 1 million online merchants and hundreds of thousands of small businesses and kiosks, Egypt’s household products sector is worth about EGP550 million.
Teegara aims to make the entire buying process easier for these companies by providing them with competitive prices, innovative payment methods, simple shipping and return procedures, and direct access to a large selection of household products, plastics, kitchenware, detergents, makeup, and lingerie from manufacturers.
A Look At What The Startup Does
Teegara is a B2B2C e-commerce marketplace founded in 2019 by Ahmad Kayyali and Nader Ibrahim, with Ahmed Samir as the first investor. It seeks to help everyone trade, starting with small stores and social e-commerce merchants. Teegara intends to solve several major difficulties in the retail and procurement industries with its digital platform. To begin with, it streamlines the purchasing process by removing superfluous stages and middlemen that now raise prices and slow the purchasing process.
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Second, Teegara enables both groups of users raise margins and increase sales by providing easy access between a vast pool of vendors and merchants, resulting in a beneficial influence on their bottom lines.
Teegara also seeks to empower new customers, particularly small businesses, by providing them with a credit line as well as financial services through a network of partners.
“Teegara is an e-commerce platform that aims to popularise and democratise the opportunity to trade at the retail, discounter, and wholesale distribution levels. Online and on-ground: anyone could trade, anytime, and realise profits,” said Kayyali.
Teegara ecommerce Teegara ecommerce
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer