TPAY Mobile, a full-service digital payments platform has announced the first phase of its strategic app monetisation partnership with global ICT firm, Huawei. The partnership will come live across twelve mobile operators in seven countries within the Middle East and Africa (MEA) region, enabling over 60 million subscribers to purchase from Huawei AppGallery using direct carrier billing (DCB). With this development millions of DCB transactions have been processed across Egypt, Kuwait, Qatar, Bahrain, Oman, Jordan, and Tunisia in the first half of 2021. In addition, developers have gained the opportunity to connect with an array of operators, including Orange, WE, STC, Ooredoo, Vodafone, Omantel, and Zain.
TPAY Mobile provides a full service, end-to-end payment solution that makes it easy for digital service providers – including merchants and game developers – to access and accept payments from consumers across the MEA and Turkey region. Through a single integration with a simple API, local and global merchants can accept mobile payments from more than 600 million potential customers without the need for a traditional bank account. In turn, operators and mobile wallet providers can connect their subscribers to thousands of leading digital service providers through TPAY MOBILE’s mobile payments platform.
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The strategic partnership, first announced in September 2020, enables local and global developers to accept DCB payments for their apps and services through Huawei Mobile Services (HMS) In-App-Purchases (IAP) kit.
According to the founder and CEO of TPAY Mobile, Sahar Salama, “the partnership with Huawei has been working together closely as part of our ongoing commitment to support developers and consumers in the MEA region. We are pleased that this partnership has scaled at such a rapid pace in a short amount of time. Huawei is leading the pack when it comes to smartphone adoption and penetration across the MEA region and this is further demonstrated by the tenfold growth in DCB payment volumes we are witnessing on a monthly basis.”
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Adam Xiao, Managing Director of Huawei Mobile Services MEAI, Huawei Consumer Business Group, said, “At Huawei, consumers’ satisfaction is always at the forefront of our strategies, and our partnership with TPAY MOBILE is a testament to that. Huawei device users will gain the opportunity to pay for their favourite applications and services conveniently via DCB – using just their mobile phone number and without the need for a bank account. This service is vital, especially when traditional transactions are not realistic for many smartphone users who don’t have access to bank accounts.”
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry