Egyptian Interior Design Startup, Efreshli, Secures $550k Seed Round

Efreshli, an Egyptian online interior design service, has secured $550,000 in a seed round headed by angel investor Tarek Sakr and property developer Marakez, according to founder and CEO Heba El Gabaly.

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According to El Gabaly, the funds will be utilized to fund Efreshli’s geographical expansion as well as the development of their digital infrastructure. She noted that the company intends to expand throughout the region, with plans to start in the UAE next year.

Efreshli Egyptian interior design
Heba El Gabaly is the CEO of Efreshli. Source: Efreshli

A Look At What Efreshli Does

Efreshli was founded in 2019 by Heba El Gabaly. Through its virtual décor tool, which allows users to visualize how room configurations will look before making a purchase, the firm intends to provide a fresh and accessible method to furnish homes, offices, or any other area. Efreshli collaborates with furniture and decor firms to curate spaces based on consumers’ aesthetic preferences and budgets, as well as assisting with the purchase of the items.

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Heba El Gabaly was previously a founder at Eklego and had mentored early stage social entrepreneurs under the auspices of Endeavor Egypt.

Efreshli Egyptian interior design

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer