South African Insuretech Launches Crash Detection Feature

The need for safety even as the festive season looms has brought new insurance initiatives in South Africa being a country with the most dangerous roads in the world. Unfortunately, South Africa has been ranked as the world’s most dangerous country to drive in, according to a research study undertaken by international driver education company Zutobi.

Insurtech Pineapple has come out with an early Christmas present that is sure to make our festive seasons a lot safer – a free automated crash detection, in-app feature.

Chief Development officer Ndabenhle Ngulube explains how the product will work.

Chief Innovation Officer at Pineapple, Matthew Elan Smith
Chief Innovation Officer at Pineapple, Matthew Elan Smith

“You simply download the app and activate crash detect. When you are in an accident we notify your nominated emergency contacts that they should check in with you. We also send them your location as well as a handy list of emergency numbers”

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Unlike similar benefits offered by various insurers, Pineapple’s crash-detect does not require the installation of a device in your vehicle, and is not limited to only policyholders, but is free to anyone who has a smartphone.

This in-app approach means the service will work whether you are driving in your own car, someone else’s car, or a passenger in a vehicle, as long as you have your phone on you.

Chief Innovation Officer at Pineapple, Matthew Elan Smith, explains their rationale for creating the service “Our Auto Crash-detect feature aligns to our core mission of enhancing safety via community. We are hopeful that this free tool will help to promote road safety this festive season, by providing peace of mind for all Pineapple and their loved ones.”

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When asked about the possibility of false alerts being sent to your family Ngulube replied “We combine your GPS data as well as other sensors in the phone to bring false alerts to a minimum, so it will not trigger if you drop your phone. We also give you 60 seconds to cancel the alert if you are not in an accident or do not require help”

Crash detect is activated on the Pineapple App, available via the Google Play Store,Apple App Store and Huawei App Gallery. 

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry