The Egyptian fintech startup MNT-Halan has added a buy-now-pay-later (BNPL) feature to its digital ecosystem, which also includes business lending, payments, consumer finance, bill payments, e-commerce, and delivery, backed by Neuron, the company’s proprietary technology.
MNT-Halan which started off as a ride-hailing app for two- and three-wheeler vehicles back in 2018, later morphed into a super app of sorts, and in the process become Egypt’s largest and fastest-growing lender to the unbanked.
The startup’s proprietary fintech ecosystem connects customers, vendors and micro-enterprises through its consumer facing app, merchant app, distributed lending and payment processing software, and payment solutions, as well as offering services such as ride-hailing and logistics.
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It could be recalled that the startup had last year secured a US$120 million investment by major global and regional growth investors to further develop its product and expand internationally, and it has now added a BNPL feature to its ecosystem.
The new service provides users with the tools needed to purchase, pay for and have delivered anything they want when they want it. Merchants benefit from accelerated growth in their business and increased customer loyalty by offering payment flexibility, with customers able to use their credit limits both online and in stores.
Since its introduction three months ago, over 1,500 merchants have been onboarded through the Halan merchant app, more than 25,000 customers have transacted, and an additional 50,000 new customers are currently in the onboarding process.
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“We are revolutionising the shopping experience in Egypt by delivering value and convenience to the consumer in one app. We are also growing our e-commerce platform and onboarding third party merchants to increase our digital offering. Our off-line merchant feedback has also been phenomenal. I am very happy to see that we are significantly growing the revenue streams of every merchant we have onboarded,” said MNT-Halan CEO Mounir Nakhla.
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry