Brimore, Egypt’s largest social commerce platform, has invested $5 million in Milezmore, Egypt’s first end-to-end logistics service provider, which offers cloud fulfillment, last-mile delivery, and customizable operations solutions.
“We are proud to be the first Egyptian startup to offer all three services and cater to all types of companies. What I witnessed during the past four years is that the traditional supply chain wasn’t built to solve today’s problem, and I believe Milezmore was built for that. In one year, we were able to build a strong and passionate team that drove the company forward and achieved tremendous results. This is only the beginning, and we’re confident that Milezmore will revolutionise the logistics industry in the near future,” Ahmed El Attar, Managing Director and co-founder of Milezmore said.
Milezmore will be able to massively grow its cloud solutions thanks to the new capital, which will allow it to expand its customer base by 50 times thanks to strong technology, scalable storage, increased delivery capacity, and doubling its crew.
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Why The Investors Invested
Milezmore experienced tremendous growth in a year, expanding its infrastructure to a warehousing area of +20,000 SQM, expanding its footprint across the country through 15 delivery hubs, processing +15 million pieces, delivering +1 million packages, and attracting +25 new customers across various industries.
Due to the company’s remarkable expansion, Brimore believed that investing in a company that handles all of its logistics was the way to go, especially since Egypt’s traditional supply chain structure is still inefficient. Brimore has been able to adapt to the ever-changing requirements of growth because to Milezmore, which has been a major driver in the company’s rapid success. While Brimore was the company’s first foray into the market, Milezmore quickly grew to serve a variety of other businesses.
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“For decades, Egypt has suffered from a fragmented traditional supply chain structure that no longer works with the rise of new commerce models, especially after being hit with a global pandemic. To address this challenge, we believed that the best solution was to invest in Milezmore to handle all the heavy operations. After all, Brimore’s promise is to create smart infrastructure for the masses, and our investment in Milezmore is a testament to that,” CEO and co-founder of Brimore, Mohamed Abdulaziz said.
A Look At What The Startup Does
Milezmore is a cloud logistics company founded in 2021 by Ahmed El Attar that offers merchants fulfillment, last-mile delivery, and other operations solutions.
Milezmore’s objective is to provide supercharged cloud logistics solutions to enable its merchants to realize high development potential.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer