In Morocco, Yassir, a well-known digital operator in the fast-moving goods market, is introducing a new service called Yassir Market.
As part of the Yassir Express app’s “Dark Store” idea, Yassir Market helps to facilitate post-covid customer behavior change. Rather than having a storefront or receptionist, it is a local physical warehouse that serves only as a storage facility and delivery point, allowing consumers to have basic groceries delivered in only a few minutes.
The start-up, Yassir, is one of the pioneers in Africa and Morocco when it comes to innovative business models.
As of now, Yassir Express operates eight locations across Morocco, including Casablanca, Fez, Marrakech, Agadir, Kenitra, and Agadir. The company is also expanding rapidly into new areas of the country, including Tangier, Rabat, and Mohammedia.
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Since its launch in September 2021, the service has received an avalanche of requests brought on by the emergence of new consumption patterns in post-covid Morocco.
It is customary throughout the month of Ramadan for deliveries to be delivered between the hours of 9 am and 10 pm on weekdays, and between the hours of 11 am and 1 am on weekends. Outside of the discount period, the service costs 7 Dhs.
Consumers can access Yassir Market, which features an extensive selection of products, through the Yassir Express app.
It’s easy to place an order. Customers use the “Yassir Market” service from the Yassir Express app to complete their shopping, and just like an online supermarket, they add items to their basket from the shelves (drinks, snacks, beauty, baby, etc.) and choose whether to pay with cash on delivery or a safe online payment.
The Yassir Market service, available on the Yassir Express app, was designed to suit contemporary needs by giving delivery in less than 30 minutes, and we are delighted to be an African startup “Born in Africa,” as stated by Mohammed Aziz JAOUHARI TISSAFI, General Manager of Yassir.
An effort to raise $30 million would be considered a success.
An international investment fund of $30 million has been put in place to help the company expand its operations in North Africa, as well as to build Dark stores around the African continent.
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Yassir Inc. was founded in 2017 and specializes on developing new mobile solutions. A wide range of services are offered, including transportation, food delivery, and grocery delivery (Dark stores). It has a presence in more than 30 cities across three continents (Africa, Europe, and North America). More than 1,500,000 people use the company’s services, and it works with 10,000 different companies.
Yassir Maroc was launched in Morocco in October 2018 and now has more than 50 young talents on its team. By the end of the year, the company wants to treble its staff. Aziz JAOUHARI TISSAFI, serial entrepreneur, engineer, and expert in e-commerce and the on-demand economy, is in charge of the Moroccan subsidiary.
After co-founding WAYSTOCAP, a firm that raised more than $4 million in finance before being bought by MaxAB, Aziz has returned to the startup scene. Now, Aziz is in charge of expanding the start-up into other African countries like Senegal and Benin as well as Togo.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh