Simpu, a Nigerian B2B SaaS platform that enables organizations to provide superior customer interaction experiences via an omnichannel solution, has raised a US$1 million pre-seed fundraising round to accelerate its growth.
The money came from a variety of angel investors and early-stage venture capital firms, with the round concluding in January after surpassing the US$1 million milestone.
The startup now has over 90 businesses and over 300 active users on its platform, but is preparing for a full launch in May. Currently based in Nigeria, the firm has a few foreign customers and hopes to expand internationally in the future.
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A Look At What Simpu Does
Simpu, which was founded in 2020, creates communication and engagement tools for enterprises. Its core product is a lego-flexible omnichannel inbox for teams that combines communication channels such as email, WhatsApp, Twitter direct messages, Facebook Messenger, SMS, and website live chat into a single amazing experience.
Businesses can also automate workflows and link a myriad of third-party connectors, such as core financial backends, databases, or marketing lists, to combine their siloed data for precision marketing via SMS and email.
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“The average online business has to combine at least eight apps daily and up to 36 apps to achieve some sync. Apps that usually don’t talk or sync well with each other,” said Collins Iheagwara, Simpu’s CEO and co-founder.
“There is also an explosion of communication apps among consumers. Consumers want to be reached on their preferred channels, posing a massive problem for businesses. We have been asked countlessly by businesses — how do they effectively communicate with their customers, clients, and friends across all the channels and apps? For us, that was the gap.”
“We make money by selling a subscription per user, billed monthly or yearly. Since coming out of closed beta in November 2021, we have hit over US$80,000 in SaaS revenues,” said Iheagwara.
“We are doubling down on features our customers love and hoping that we can grow revenues even further.”
Simpu Customer
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh