Newly Funded Moroccan Ecommerce Startup Sle3ti Deploys Its New Logistics Platform

Sle3ti, Morocco’s first digital network connecting retailers to distributors and FMCG companies, announces the launch of its retail logistics platform.

eCommerce : Sle3ti lève 12 MDH auprès du fonds d'investissement du groupe  Richbond
Ayoub Harij is the founder and CEO of Sle3ti. Credits: Sle3ti

This service is in response to a request made by retailers who utilize the internet platform to procure supplies. On the logistical front, a first warehouse in Casablanca is currently operational, and a second will open in the coming months. On an operational level, deliveries are made by a variety of logistical vehicles, including trucks and vans, but mainly scooters painted in the Sle3ti colors. The goal is to reduce logistical costs by more than 40% compared to market standards while ensuring client needs are met in less than 24 hours. 

Read also Moroccan B2B Marketplace, Sle3ti, Raises $3.2m Seed Round

Following Casablanca, this new service will be gradually introduced across the Kingdom’s major cities.

As a reminder, Sle3ti raised 12 million DH from the Richbond group’s investment fund at the end of 2021. This is the largest fundraising round a Moroccan startup has ever conducted with Moroccan investors. More than a year after its inception, Sle3ti is trusted by over 120 brands and distributors (2,000 references) and 8,000 stores throughout the territory.

Sle3ti platform Sle3ti platform

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. 
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