Orange Tunisia continues to promote Tunisian startups via its complete entrepreneurial ecosystem support system. Orange Fab Tunisia has accelerated 5 new start-ups this season, for a total of 23 start-ups that have benefited from its services for 4 seasons. At the conclusion of a three- to six-month-long business acceleration programme, the commercial activities of these young entrepreneurs have developed.
Orange Fab Tunisia has therefore accelerated five unique startups functioning in various industries for its fourth cohort:
Lamma — Appetito (Quick Commerce):
Thanks to a network of underground stores and local warehouses, Lamma — Appetito (Quick Commerce) is reinventing e-commerce by providing fast delivery in less than 30 minutes for more than 2,000 products.
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The business acceleration with Orange Fab Tunisia enabled the startup to negotiate a B2B collaboration with Orange Tunisia, with the goal of allowing its employees to use the services of Lamma — Appetito at very affordable pricing while saving a significant amount of time. In addition, Lamma — Appetito is set to offer a second solution for the operator’s B2C customers that will be accessible very soon.
Wemove (Fitness):
Wemove (Fitness) is a fitness and well-being marketplace that provides its consumers with a diverse selection of sports classes (pay as you go model) in a network of partner rooms located throughout Tunisia. Following the acceleration by Orange Fab Tunisia, the start-up developed its B2B offer — large accounts, which enabled it to sign two contracts with Orange Tunisia.
The first contract is dedicated to Orange Tunisia’s employees, and the second contract is dedicated to the operator’s premium customers, Le Club by Orange. Finalizing a third contract with one of Orange Tunisia’s partners.
Majesteye (Deeptech IA):
A deeptech start-up focused on artificial intelligence and data science. The technology makes it possible to develop predictive models in record speed, with the intention of assisting businesses in transforming their vision into an actual project and boosting their revenue and/or market share as a result. At the conclusion of Orange Fab Tunisia’s acceleration programme, the startup was able to produce a solution that was optimally responsive to the telecom industry. Today, the proof of concept (PoC) is convincing, and the startup is in the process of negotiating its commercial contract at the national level, with opportunities for its international replication at the Orange Group level.
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Moome
Moome is a mobile/web application combined with a connected collar designed to help cattle breeders optimise the management of their herds in terms of reproduction and disease prevention.
Ezzayra
Ezzayra develops and integrates technological products (software, hardware, and robotics) intended for agriculture.
In fact, Orange Tunisia, with its technological expertise, Moome and Ezzayra, with their business acumen, and a project team from UTAP (Tunisian Union of Agriculture and Fisheries), with its large network of more than 400,000 farmer members, have joined forces to assist farmers in adopting digital technology in their daily lives.
By exchanging “best practises,” this public-private start-up cooperation will make it feasible to advise farmers on a variety of crucial issues that affect them directly: seasonal illnesses of various crops and appropriate treatments, food, fertility and reproduction of herds, milk quality, and so forth. This will all be accessible on a single platform.
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Beyond assistance, and in an effort to democratise access to digital tools in the industry, the two startups have devised a special commercial offer for Orange Tunisia users, granting access to discounts of up to 60 percent on their goods geared for Tunisian farmers and breeders.
According to Thierry Millet, Managing Director of Orange Tunisia, “Orange Fab Tunisia is one of the flagship programmes of Orange Digital Center because it helps support start-ups by providing them with business opportunities, allowing them to grow sustainably and to go international, thanks to the Orange Group network and also thanks to the various partners, such as the German Cooperation implemented by GIZ, a strategic partner and important support for the development of the programme.”
According to Norman Shraepel, Director of GIZ’s digital transformation programme in Tunisia, “the joint project of Orange and GIZ on Orange Digital Centers in the Africa and Middle East region is an example of a successful partnership between the German Cooperation to development and the private sector, in that they jointly support access to digital technology and innovation for all, with the goal of supporting the digital transformation of countries and, in this case, Tunisia.”
Keep an eye out for the upcoming application call for the fifth season of Orange Fab Tunisia.
A Look At What Orange Tunisia Does
Orange Tunisia, a provider of specialised telecommunications services, has resolved to implement a responsible, human, and united operator strategy by leveraging technology and digital innovation for the socioeconomic growth of the country. Since its commercial introduction, Orange Tunisia’s social responsibility policy has placed a heavy emphasis on youth support; the Orange Digital Center ecosystem is one of its signature programmes. It also provides instruction in coding and new technologies for young people (Orange Developer Center), technical incubation and prototyping (Fablabs Solidaires), and startup acceleration (Orange Fab Tunisia). This approach therefore encompasses all phases of the creation of innovative projects with high added value and supports the entrepreneurial environment in Tunisia in a sustainable manner.
Orange Fab Tunisia startups Orange Fab Tunisia startups
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh