After a public beta launch, Stllr Network has received a six-figure investment from 500 Global, as well as angel investors through Women Spark and Falak Angels. Investors include the KSA Ministry of Investment, ex-Microsoft and Oracle executives, Accenture, Emkan, and the Digital Cooperation Organization.
On average, a company outsources up to 40% of its marketing expenditure. Founded in 2021 by Nouran Ghannam and Ahmed Mustafa, Stllr lowers wasteful marketing department costs and misunderstanding with external vendors, and provides businesses with a plug-and-play marketing strategy by experimenting with various campaigns such as SEO, media buying, social media, and more.
CEO Nouran Ghannam comments “there is an untapped potential of teams in the marketing industry, but the best teams are formed on their own through the network. This model is the first of its kind in the world, and only in a community-based region like ours, is it the best place to start. 34% of all experts in the network come through referrals by someone already in the network. They can build and manage their own teams through Stllr’s technology. It’s social. We doubled our talent pool in 2022 just through the network.”
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Unlike typical freelancing, Stllr Network strives to be the MENA’s largest network of vetted marketing professionals who are nominated for projects, introduced to others, and have access to larger projects and organisations.
A pilot with Zid and TikTok MENA, Hesas Misr, a semi-governmental effort by almentor, Ministry of Education, and Nagwa, Grinta, a collaboration with Zid and TikTok, and several e-commerce stores in Egypt and KSA are among their beta consumers. Stllr specialists have achieved over $1 million in sales for one and 5x monthly orders for another.
Stllr Network created Packages for partners, allowing businesses access to short marketing deliverables like company profiles or designs with quick checkouts.
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Nouran adds, “Stllr Academy wouldn’t have been possible without the support of Tanmia W Tatweer, a grant by the Arab Development Bank. We can scout talent from Stllr Academy with the network’s quality at our core.”
The public beta of Stllr Network was launched on December 8th with a rooftop launch party exclusively for its community, partners, and specialists. The new funds will be utilised to invest in local talent acquisition, network decentralisation, and regional expansion across KSA and the GCC.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh