In order to deliver its services for the BOSs of GrubTech’s clients, Geidea, a major e-payments and finance platform, and GrubTech, the UAE’s top cloud solutions provider for kitchens and restaurants, have announced an agreement.
For the customers of GrubTech in the Egyptian market, this collaboration will provide extra value and new benefits.
Osama Harfoush, country manager for Egypt for GrunTech, and Ahmed Magdy, head of commercials at Geidea, signed the contract in the presence of Mohamed Al Fayed, founder and CEO of GrubTech, and Ahmed Nader, general manager of Geidea in Egypt.
How The Partnership Will Work
In a statement following the signing, GrubTech CEO and Founder Mohamed Al Fayed stated that this deal is a component of the company’s plan to expand in forming significant business alliances with the major important players in the food and beverage (F&B) market in the MENA region.
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“This cooperation will come into effect in Egypt, originally, and then it is planned to cover other countries that GrubTech operates in, including in MENA; Asia and Africa”, Al Fayed added.
Geidea’s head of commercials, Ahmed Magdy, stated that the company’s mission is to offer all merchants and business owners cutting-edge payment solutions that support the expansion and management of their enterprises.
“Through collaborating with GrubTech, we target expanding our operations in F&B sector by introducing cutting-edge e-payment solutions. Cloud kitchens and restaurants sector is notably growing in Egypt with accelerating digital transformation, which gives us a significant opportunity to provide an all-in-one operating system that eases the process for our clients”, said Magdy.
GrubTech’s country manager for Egypt expressed his excitement about signing the contract and claimed that it represented a significant step in terms of GrubTech’s plan to develop a system that ties in with its goals to develop a platform that includes all the solutions that the local market’s cafes and restaurants require.
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“Tech solutions GrubTech provides benefit its clients in easing selling and purchasing transactions, tapping digital transformation policy all institutions across the world adopted recently towards sustainable development goals achievement by 2030”, said Harfoush.
Ahmed Nader, general manager of Geidea in Egypt, expressed his satisfaction with the collaboration with GrubTech, one of the top producers of technological solutions and a creator of cloud-based management systems for restaurants and kitchens.
“This agreement is an imperative action for Geidea in order to expand in F&B market that is growing rabidly in Egypt. It will enable cafes and restaurants owners to work more efficiently, while providing a better experience in terms of online food delivery. It will also help the business owners increasing sales through utilizing multifarious trademarks via a single window in an easy way”, Nader stated.
A Look At What GrubTech and Geidea Do
GrubTech, a platform established in 2019, offers technological solutions to manage restaurants and cloud kitchens in a way that enables them to automate their operations and manage food delivery online.
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Along with comprehensive analyses of restaurant data, GrubTech also offers sales and marketing solutions that help eateries work more quickly and for less money.
For retailers in the Egyptian market looking to depend on the quickest and easiest e-payment solutions, Geidea is now the preferred option.
Geidea offers a distinctive and integrated solution to the local market for the first time, which has allowed it to win a sizable market share of e-payments in Egypt.
Last year, GrubTech, announced it successfully raised a $13 Million Series A investment led by Addition. Other investors in the round included B&Y Ventures and Hambro Perks Oryx Fund.
GrubTech Geidea kitchen Egypt GrubTech Geidea kitchen Egypt
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh