Egypt’s startup BONBELL, the first mobile App in the Food-tech industry specialising in food ordering, digital solutions for table and meal reservations, has raised $350,000 from a Canadian Angel investor to help further develop the App services and achieve a level of growth in terms of user count and daily orders.
A Look What The Startup Does
BONBELL released its own App in early 2022 to provide a wide range of food ordering services in Egypt, as the App provides several food ordering solutions, ranging from meal delivery to restaurant reservations and Dine-in ordering via a QR Code on the tables, as well as take away services.
The App provides a variety of payment options, including cash and credit cards.
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BONBELL has collaborated with a variety of restaurants and cafes, as well as clubs such as Heliopolis Club and Smash Club. It also provides its services at malls and cinemas to provide mall and cinema patrons with a more seamless meal ordering experience, including table reservations and food delivery.
BONBELL has also strategically partnered with many leading major companies and institutions, most notably the German University in Cairo (GUC), and Raya Telecom, in order to offer its services in their respective headquarters for employees and visitors alike.
“We aim to help restaurants in offering an easier food ordering experience to their customers, either through food delivery or reserving a table in the restaurant, as well as take away orders and also the special orders made by customers in their restaurants. We pursue a better experience for the Egyptian user in food ordering, we see a lot of potential and opportunities to do that through developing the App constantly based on the user reviews, and adding more restaurants in all of the Egyptian governorates,” Doaa Abdel-Hameed, the chief business officer of the company said.
In just 6 months, BONBELL has gained the confidence of over 12,000 clients who utilised the app for meal ordering in all of the ways available.
Doaa Abdel-Hameed stressed that the success of the BONBELL App in providing the best experience to its users can only be achieved through strategic partnerships with many more restaurants, as well as the constant development of the technology used in the App, as well as relying on offering inventive solutions to Egyptian users such as (Robotic Stations) service.
This service will provide clients with the experience of ordering and serving food through a Robot, with no human intervention.
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Egypt is projected to launch this service by the end of 2023.
BONBELL restaurant BONBELL restaurant
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh