Shopify is one of the most widely used e-commerce platforms by startups today. Over 28% of global e-commerce sites use the platform, according to a Kinsta survey from 2022.
The inability to accept payments in Tunisian dinar prevented Tunisian merchants, on the other side, from previously being able to fully capitalise on the benefits of this platform.
The situation has changed.
Tunisian startup Paymee has revealed a brand-new tool it has created to let local Shopify sellers promote their goods to Tunisian consumers.
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Merchants only need to register for a business account on Paymee and install the startup’s plugin from the Shopify app store in order to access this functionality.
According to Marouen Amamou, founder and CEO of Paymee, this news is the outcome of a collaboration between the worldwide e-commerce behemoth and the Tunisian startup Paymee.
“The fintech has been working on this partnership project for 8 months, to develop a custom extension for Shopify,” the entrepreneur said in a statement to Managers. And to add: “Improving the customer experience, facilitating payment processes and standing out from other solutions on the market are the well-defined goals that led to the success of this project”.
According to the firm, this agreement is the first of its type in Tunisia and will let Shopify users accept all banks’ domestic and foreign credit cards directly on their e-commerce websites.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh